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Success Of Inaugural Last Mile Fulfilment Asia Paves The Way For Increased Cross-Border Efficiencies Across The Asia Pacific

April 7, 2015 Conferences No Comments Email Email

The first-ever Last Mile Fulfilment Asia (LMFAsia) event attracted over 1,200 senior management attendees representing over 560 companies from 28 countries, in addition to 60 speakers and 40 exhibitors.

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Themed “eCommerce Beyond Borders”, LMFAsia 2015 was held from 19-20 March at MAX Atria @ Singapore EXPO. The region’s leading brands in retail, eCommerce, logistics and fulfilment came together, concluding successful discussions, which may result in collaborations as well as improved measures for last mile fulfilment in the region.

LMFAsia’s success is attributed to the fact that 617 business connections were made over the course of the event, together with a robust speaker lineup, along with a strong showing of multinational exhibitors and sponsors who gave their full support to the event.

Some of the highlights at LMFAsia were the discussions around leveraging technology to measure the performance of different fulfilment service providers; extending the growth of eCommerce beyond tier-1 cities in countries such as India, Vietnam, Thailand and the Philippines; and strengthening collaboration between industry players. The exponential growth of eCommerce underscores the need for industry players to gather and moot objectives with the purpose of gaining a deeper understanding of the consumer. This knowledge will help enable sustained growth across last mile fulfilment touch-points, which in turn will enhance the consumer experience.

Reiterating the value of the event to eCommerce stakeholders, Magnus Grimeland, Managing Director of the Zalora Group said that,“Attending LMFAsia and networking with companies across the last mile fulfilment sector has enabled us to learn more about what other companies are doing, new innovations and be on the pulse of the things that are happening now. LMFAsia is a fantastic platform for us as a leading eCommerce company in Asia.”

Key representatives from the logistics, parcels and deliveries industries were pleased to participate in LMFAsia because it gave them an opportunity to bridge cultural and border divides through networking and hearing from counterparts in other countries. Marcelo Wesseler, CEO, SingPost eCommerce, remarked on the uniqueness of event saying, “The last mile fulfilment industry in Asia isn’t as straightforward as the United States or Europe, for example. The market here is already so fragmented and you would have to consider each individual country separately plus develop a very sophisticated strategy to enter the Asia’s burgeoning eCommerce market.”

Brands actively participated in LMFAsia to understand how they can sell across borders. Kai Xiang Teo, the Business Development Manager for Laura Ashley Limited from UK said his main reason for attending was to participate in the country focus track, because, “While the methodology behind doing eCommerce may be principally the same, in different countries there are different payment solutions and different types of markets that you need to cater towards. I could see that as it panned out through the country sessions.”

Lee Jeong Hoon, theProject Director for LMFAsia, which is organised by SingEx Exhibitions, said, “The inaugural Last Mile Fulfilment Asia event was a breakthrough for the fulfilment ecosystem, which built dialogue to deepen understanding of the various fulfilment needs across industries and countries within the region. With this, I am pleased to announce that the second edition of LMFAsia will build on these intentions and address deeper and broader fulfilment issues as well as display a larger range of innovations and solutions for the attendees.”

“Last Mile Fulfilment Asia 2016 will take place from 3rd to 4th March 2016 and will include new segments such as perishables and pharmaceutical, addressing their unique needs in last mile fulfilment and new markets; such as Europe, Australia and North America, which will bring about growth and opportunities for cross-border eCommerce.”

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