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Summer Holiday Plans Drive Growth In Online Travel Entities

November 30, 2016 Statistics & Trends No Comments Email Email

As the Christmas season approaches, Australians looked to plan their holidays online during October, with increases in unique audiences to online travel entities, according to the latest data from Nielsen Digital Ratings (Monthly).

The Multi-Category Travel sub-category attracted an additional 550,000 people compared to the previous month, to reach a unique audience of 10.9 million. TripAdvisor leads with an 8% increase to reach 5.5 million. Virgin Travel and Webjet saw increases of 6% reaching unique audiences of 2.4 million and 1.8 million respectively, and Flight Centre had a healthy increase of nearly 17%.

The Airlines sub-category saw increases with Qantas growing by 13% to reach 3.8 million unique audience, Virgin Australia reaching 2.3 million (+6%) and Jetstar 2.2 million (+17%).

Hotel Information entities also saw significant uplift in unique audience numbers with Airbnb reaching 1.6 million (+34%), 1 million (+25%) and Stayz increasing by 21%.

Current Events & Global News 

News sites saw positive results during October, with 9 of the top 10 sites ranked by unique audience reporting retained the top position in Nielsen’s digital rankings with a unique audience of 5.5 million.

ABC News lifted to second place with a sizeable unique audience increase of 15% to reach 4.6 million and third with a unique audience of 4.5 million, a 7% increase. moved to fourth place with a unique audience of 4.2 million (+3%).

Daily Mail Australia and Yahoo7 news retained their 5th and 6th positions in the rankings with increases of 8% and 14% respectively. The Herald Sun jumped to 7th place overall with a 17% increase.

The Guardian moved to 8th place in the rankings during October and The Age to 9th.  BBC moved back into the rankings in 10th place.


Name Unique Audience (000) Page Views Per Person Sessions Per Person Time Per Person (hh:mm:ss) 5,519 44 12 01:51:44
ABC News Websites 4,643 22 9 00:41:22 4,533 39 12 01:33:17 4,169 26 10 01:01:12
Daily Mail Australia 3,149 21 11 00:30:03
Yahoo7 News Websites 2,827 14 8 00:19:21
Herald Sun 2,506 13 7 00:30:20
The Guardian 2,356 16 13 00:52:50
The Age 2,333 31 12 00:53:29
BBC 2,158 27 9 00:46:41
Source: Nielsen Digital Ratings (Monthly) – October 2016


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