One in every five Australians aged between 35-44 years plans to spend between AUD 2000 and AUD 5000 on their summer holiday this year, which is almost double the proportion prepared to do so last year.
The findings emerge from an Australia-wide survey by pollster Nielsen. It found that 14% of 45-54 year olds are in the big-spending category, up from 8% in 2017.
The biggest hike in summer spending comes from Aussie Baby Boomers, of whom one in four (25%) said they would spend between AUD 2000 and AUD 5000 on their upcoming summer break, almost tripling their spend from 8% cent last year. Last year, the comparable figure was about one in 10 (11%).
Commenting on the findings, the Tourism & Transport Forum (TTF) chief executive Margy Osmond said the results reflected the record visitor spending by Australians recently published by Tourism Research Australia.
Aussies are spending upwards of AUD 67.5 billion, an increase of 8% compared with the last financial year.
“What is interesting is that almost 50% of Aussies are choosing to take their Decemberm/ January overnight trip within the State they reside in or interstate, which demonstrates a growing demand for holiday-makers wanting to stay and play in Australia this summer,” Osmond said.
She said Australians were capitalising on the wonderful environment on offer in their own backyard.
“There is a clear upward trend towards activities that involve the coast and experiencing the great outdoors, with a drop nationally from 33% in 2018 to 25% in 2019 of the number of people indicating that they would holiday in a city environment.
“The survey results show that 44% of men are likely to stay with friends or relatives when holidaying this summer, while 43% of women opting to stay in commercial accommodation property.
“Australians who holiday at home put money straight into the back pockets of local tourism workers, boost regional economies right across the country and support jobs growth,” Osmond said.
Edited by Peter Needham
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