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Summer In The City Beats Day At The Beach As Most Popular Aussie Location This Holiday Season

January 4, 2018 Statistics & Trends No Comments Email Email

For many Australians it will be a summer in the city as more people look to spend their summer holiday in an urban environment than by the beach, a new poll commissioned by the Tourism & Transport Forum Australia (TTF) has found.http://www.tourismlegal.com.au/

 According to the Australia-wide survey by pollster Nielsen, one in three Aussies (33 per cent) will stay in a city or urban environment while on holiday, while 31 per cent will experience the great summer pastime of a holiday by the beach.

 The lure of Australia’s unique regional and outback landscape will also be a big summer drawcard, with one in three Aussies (33 per cent) planning on heading bush over the break.

 South Australians are most likely to take spend their holidays in the city (56 per cent), Queenslanders are most likely to visit a regional town (27 per cent), while four per cent of Australians will hit the high seas on a summer cruise. 

Topping the to-do list for the most popular day trip activity over the summer period is catching up with family and friends (60 per cent), while nearly as many Aussies (56 per cent) plan to hit the shops to take advantage of the post-Christmas and New Year sales. 

More than half of those surveyed (52 per cent) said they would escape the kitchen to experience culinary delights of a restaurant or café over the summer period, with Queensland and NSW residents (55 per cent) the most likely to eat out. 

Sun, sand and surf will be a major drawcard for the increasingly popular day trip market, with nearly half of people surveyed (45 per cent) planning to spend a day at the beach, with West Australians the most likely (49 per cent) and Tasmanians the least (21 per cent). The great outdoors will beckon for many Australians, with two in five people going on a scenic drive (40 per cent) and one in three (36 per cent) going to a park or on a bushwalk. 

“While for many Australians nothing says summer like enjoying the sand between one’s toes at the beach, more and more Aussies will be spending their holidays enjoying the incredible range of attractions and activities in our cities, either on a holiday or on a day trip,” TTF Chief Executive Margy Osmond said. 

“Whether it is indulging in a little bit of retail therapy, eating out or spending a day at one of our world-famous summer sporting events, many Australians are planning to spend their time off in one of our fantastic cities.” 

  • During the summer holidays, what types of activities do you intend to do on any day trips (i.e. you go out for the day but return home at night)? 

 

National

NSW +ACT

QLD

SA

VIC

WA

TAS

Go to a sporting event

20%

18%

17%

19%

23%

26%

7%

Go to a music festival / concert

16

17

11

17

19

18

0

Go shopping

56

57

58

47

54

61

43

Go to the beach / local swimming pool

45

48

46

35

42

49

21

Visit friends / family

60

56

62

59

64

65

43

Go out to restaurants / cafes

52

55

55

48

48

56

36

Go on a scenic drive

40

36

44

29

43

44

21

Do not intend to go on any day trips during this time

14

12

13

22

16

12

29

  • Which of the following best describes the main type of location you are planning on staying in over the summer break?

 

National

NSW +ACT

QLD

SA

VIC

WA

TAS

Near the coast / on an island

31%

34%

34%

20%

24%

30%

75%

Inland / bush / outback

9

7

7

6

10

16

0

In a city / urban environment

33

31

28

56

36

24

0

In a regional town

24

21

27

18

25

26

25

On-board a ship

4

6

4

0

4

2

0

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