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SUNLUX ‘Golden Triangle’ Collection to Launch at Luxperience 2014

August 30, 2014 Exhibitions No Comments Email Email

Sun International’s new global marketing campaign – SUNLUX Collection – will be launched to the Australian market at Luxperience 2014, positioning its luxury five-star properties under a single banner.

Sun International has three five-star establishments, situated in a ‘Golden Triangle’ that links Cape Town’s landmark, The Table Bay Hotel, within the Victoria & Alfred Waterfront; Sun City’s The Palace of the Lost City, nestled in an extinct volcanic crater surrounded by the Pilanesberg big 5 nature reserve, and Zambia’s gracious The Royal Livingstone, set against the stunning backdrop of Livingstone’s Victoria Falls.

Alison McKie, Group Manager Marketing at Sun International commented, “The collective term captures the essence of our luxury properties and still maintains a strong association to our Group Sun brand”.

The locations of these elite properties offer international markets unique experiences at renowned scenic wonders across sub-Saharan Africa, linked as ‘Africa’s Golden Triangle’. Each part of the luxury traveller’s journey is set to uncover the subcontinent’s ‘must-see’ attractions.

Ms McKie added, “From our wide portfolio of casinos, hotels and resorts, Sun International enjoys a true Golden Triangle of destinations that offer the ultimate African experience for high end visitors from across the world”.

Individually, the properties are aligned with exclusive affiliations, with The Table Bay Hotel and The Palace of the Lost City members of The Leading Hotels of the World and The Royal Livingstone, a member of Virtuoso. The properties have won numerous awards and accolades over the years. For the seventh year running, The Royal Livingstone was named Leading Hotel in Zambia in the 2013 World Travel Awards and one of the Top Lodges and Resorts in Africa and the Middle East in Travel + Leisure’s 2014 World’s Best Awards. The Table Bay Hotel in Cape Town was awarded ‘Best Hotel in Africa’ at Virgin Holidays’ World Travel Market Awards in November 2013 and won The Traveller’s Choice Award in February 2014.

En route along the Golden Triangle, visitors have an opportunity to stop-over at The Maslow, Sun International’s premier hotel situated in the heart of Sandton City in Johannesburg, one of Africa’s most popular shopping destinations and theatre districts.

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