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Sunsail Launches New Brand Identity to Open up the World of Sailing Holidays

September 28, 2013 Cruise No Comments Email Email

Sunsail have announced the launch of their new brand identity this week to provide travellers with a clearer definition of the Sunsail brand and product. As one of the global market leaders in sailing holidays and experiences, this move will further strengthen the individual appeal to a worldwide customer base.
Recent market research undertaken by Sunsail has revealed that new potential customers find it difficult to engage in a sailing holiday as there is a long list of perceived barriers to entry – it’s expensive, it’s too hard, it takes too long to learn, it’s cramped and uncomfortable and it’s not for me.

As a result of these findings, the priority is to cater for the needs of customers who are new to sailing, helping them to more easily discover and 539986experience the broad range of activities and holiday options now available in destinations all over the world. Sunsail sees this as a great opportunity to open up sailing to a new audience.

Sunsail was founded in 1974 and is the world’s largest sailing and watersports holiday company, delivering great value sailing holidays with a cutting-edge fleet. It offers a wide choice of sailing holidays with more than 800 yachts in 27 locations worldwide and a Beach Club in the Mediterranean.

Sunsail has been visually refreshed to reflect the brand positioning of ‘A lust for life’ that has been defined to engage more people in the idea of having a sailing experience. Sunsail appeals to people who want to get more out of life. They are adventurous-minded, glass half full kind of people. They like to 539989make new discoveries by having new and exciting adventures. They see themselves as travellers not tourists. As a result, the new brand identity reflects that whoever has an experience with Sunsail has a sense of personal fulfilment.

Alongside Yacht Charter and Flotilla Sailing holidays, Sunsail also offers Sailing Schools, Team Building and Events, Yacht Ownership and Racing, as well as holidays and sailing activities to suit sailors and non-sailors alike. The new brand look and design reflects the needs of the different categories encompassing the experiences of Holidays, Schools, Events and Ownerships as well as Club, Charter and Flotilla Holidays. For more information about Sunsail, please

Commenting on the rebrand, Simon Conder, Head of Global Marketing said; “It is important that Sunsail retains its established values but at the same time develops a new and modern identity. The rebranding exercise will ensure that we get the right message out there. We feel it’s important to let people know what Sunsail stands for and ultimately making it easier for our current and potential clients to choose our brand and products. The brand identity now reflects and supports the leading position and landscape for Sunsail. Sunsail shares with its customers an incredible enthusiasm for sailing and its holidays offer zest, vitality and, above all, fun for all“.

While many new potential customers in the past have found it difficult to enter sailing, Sunsail is now communicating to break through these perceived barriers. Part of the TUI Travel PLC, one of the largest and most successful travel and tourism providers in the world, Sunsail has defined its distinct character and attractions.

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