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Sunshine City Prince Hotel Announcing the birth of a hotel floor for all fans of Japan’s subculture, including those from other countries, in Tokyo’s Ikebukuro district!

November 30, 2018 Hotel News No Comments Email Email

In April 2019 (tentative), Sunshine City Prince Hotel (3-1-5 Higashi-Ikebukuro, Toshima-ku, Tokyo; Tsuyoshi Okumura, General Manager) will open a new floor taking Japanese subculture as its theme. This concept floor will be designed to motivate trips to Japan by overseas fans of Japanese anime, manga, and other elements of Japanese subculture, and make their stay at the hotel even more fun.

Located on the 25th floor of the hotel, the concept floor will consist of four common-use areas and 20 concept rooms, and have features differing from hotel floors having only rooms for guests. Taking “a dream-come-true experience of a stay surrounded by things you love” as its watchword, this floor will be designed especially for guests from other countries who love anime, manga, and other elements of Japanese subculture. It will make their stay a dream-like one unlike anything they have experienced before. Instead of having the same contents throughout the year, the floor will change the tie-up contents in step with the going needs and with the right timing, for use by a wider circle of fans.

Together with the Shinjuku and Shibuya districts, the Ikebukuro district of Tokyo’s Toshima Ward, in which our hotel is situated, is one of the three major subcenters of Tokyo. It is gaining wider recognition in other countries as an area driving Japanese subculture, which is distinguished by anime, manga, and other elements. To begin with, our hotel is next to Otome Road, which is famous as a pilgrimage stop for “fujoshi”. It is also near Sunshine 60, which is a center of entertainment facilities such as J-World Tokyo and Pokémon Center Mega Tokyo that are highly popular with international visitors, as well as the Animate Ikebukuro Store, a must stop for lovers of animated character goods. The area has also consequently come to the fore as one thronged with mainly female fans of anime and manga from inside and outside Japan.

In addition, the district is holding various events and leading a large-scale area redevelopment project from 2019 to 2020. Toshima Ward, in which it is located, has become the first ward in Japan to be designated a Culture City of East Asia. Based on this dramatic transformation as an underlying theme, its entertainment value will rise even higher and increase the fun for visitors strolling around the area as a whole. Taking the opportunity presented by this area development, our hotel is making plans to reinforce arrangements in the service aspect as well so guests will be able to enjoy Ikebukuro to their heart’s content while staying on the concept floor. These plans include an original area excursion passport based on partnership with entertainment facilities and subculture shops in the area.

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