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Sunshine Coast aviation pact will boost tourism

October 26, 2017 Headline News No Comments Email Email

Sunshine Coast Airport, Tourism Noosa and Visit Sunshine Coast will pool AUD 400,000 annually in marketing funds to grow business from key international and interstate markets in the wake of recent local government approval for construction of a new 2450-metre runway at Sunshine Coast Airport.

The new runway will enable the airport to cater for larger jets.

The three tourism bodies signed an aviation partnership agreement yesterday at Sunshine Coast Airport. It will see the three organisations combine forces to drive future tourism growth into the region through a new marketing plan. Target markets are New Zealand, Sydney, Melbourne and Adelaide.

The three-year aviation partnership will target routes identified as having potential to generate sustained growth and regional dispersal.

Visit Sunshine Coast Chair, David Ryan, described the aviation partnership as a landmark agreement by the organisations that would benefit tourism operators across the region.

“It is very encouraging that we have been able to combine our efforts with Tourism Noosa and Sunshine Coast Airport because while the region has enjoyed record domestic and international visitor arrivals in the past year, the redevelopment of Sunshine Coast Airport offers unique opportunities to accelerate growth, and requires a coordinated and concerted approach,” Ryan said.

“This new aviation initiative will ensure that we diversify our market base and are in the best position to take advantage of the Airport’s increased capacity to attract larger planes and new routes.”

Tourism Noosa Chair, Steve McPharlin, said the partnership demonstrated a collaborative vision by all parties.

“Tourism Noosa is excited by this new partnership with Visit Sunshine Coast and the Sunshine Coast Airport. It builds on our ongoing strategic approach of working with partners to grow visitor expenditure throughout the region which creates and retains jobs.”

Sunshine Coast Airport general manager, Peter Pallot, said the partnership represented a powerful strategic alliance to grow tourism in both domestic and international markets.

David Ryan, Chair of Visit Sunshine Coast_ Peter Pallot, general manager Sunshine Coast Airport_ Steve McPharlin Chair Tourism Noosa

“The expansion of Sunshine Coast Airport will remove the constraints of our existing runway, support growth in our existing markets and provide the opportunity to grow new interstate and international markets.

“We are delighted to be partnering with Visit Sunshine Coast and Tourism Noosa in this important initiative.”

Queensland’s Tourism and Major Events Minister, Kate Jones, said supporting the growth of the tourism industry on the Sunshine Coast was a government priority.

“In the year to June 2017, 3.4 million people from around Australia visited the Sunshine Coast – up 4.9% from the year before,” she said.

In the 2016-17, financial year, Sunshine Coast Airport notched up record passenger movements, topping the annual one million mark for the first time, with new flight services secured from Adelaide, along with increased services from Sydney, Melbourne and Auckland.

Edited by Peter Needham

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