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Sunshine Coast push for more Kiwi visitors

October 25, 2014 Destination Global No Comments Email Email

The Sunshine Coast’s natural beauty, relaxed lifestyle, gourmet eateries and range of accommodation options have been in the spotlight in New Zealand over the past week thanks to a major tourism trade mission across the ditch. 

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Sunshine Coast Destination Limited (SCDL) and seven local tourism operators held a trade mission in Auckland and Christchurch from 19 to 24 October.

The group provided updates and training to over 150 retail and wholesale travel agents, product managers and other key industry and media contacts in order to increase visitation from New Zealand. The new Vacation Migration campaign was also launched giving trade and media a sneak peak of what they can expect in market from early next year.

CEO of Sunshine Coast Destination Limited, Simon Ambrose, said the trade mission was a wonderful opportunity to connect local coast tour operators with the New Zealand travel industry representatives and media.

“This trade mission will educate wholesale and front line agents about the Sunshine Coast and will also assist to increase awareness of the direct Air New Zealand flights from Auckland to the Sunshine Coast for the 2015 season,” Simon said.

The New Zealand market has always shown strong visitation and the latest trade mission should further boost the tourism numbers.

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“New Zealand is the number one international source market for the Sunshine Coast. Last financial year 59,000 New Zealanders visited the Sunshine Coast, representing an increase of 8.4% compared with the previous year. It’s very important that we continue to keep the Kiwi travel industry up to date with what’s happening across the region,” he said.

Also attending the mission and exploring linkages for the Commonwealth Games, Sunshine Coast Council Tourism, Sport and Major Events portfolio councillor Jason O’Pray, said the Sunshine Coast had become a favourite Australian destination for so many Kiwis.

“There’s nothing so happy as a New Zealander’s face as they arrive at Sunshine Coast Airport in twenty-plus-Celsius heat in the middle of winter,” he said.

“The Air New Zealand flights have proved a winner, and as each season grows, so too does the number of Kiwis jumping on board – and we will always make them very welcome.”

Operators who participated in the trade mission include: Australia Zoo, Dreamtime Resorts, Coral Beach Noosa Resort, Sunreef Mooloolaba, Oaks Hotels and Resorts, Tourism Noosa and Noosa International Resort.

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