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SureSave looks to agents to drive a new strategic direction

October 10, 2013 Corporate No Comments Email Email

SureSave has interviewed more than 420 agents around the country as part of an extensive research project to assess current trends in the travel insurance market.

The research, which was conducted over the past two months, is part of a broader company-wide initiative to provide agents with better support.  Introduced by Michael Callaghan, Executive General Manager at SureSave, the research is expected to form the basis of the company’s future direction.

“SureSave has spent time asking agents for their insights on selling travel insurance.  The questions covered all areas including, how they prefer to conduct business with their travel insurance provider, if they receive enough information in a timely manner, and what types of cover will help sell more policies,” says Michael.

Michael, who joined SureSave in March 2013, says the response rate has been incredible, with agents from across Australia weighing in with valuable feedback.

“Our research has enhanced our understanding into how agents sell travel insurance. For example, 60% of travel agents say they sell travel insurance policies to more than 50% of their customers, with over half of those agents stating they are able to achieve a conversion rate of over 75%. That’s impressive, but we also want to help agents raise the bar even further,” says Michael.

“Our research revealed that one of the most important things agents must have, is trust that an insurance provider will look after their customer, so we are currently investing in new and unique ways to deliver this to them.”

Interestingly, agents are increasingly asking for systems-based solutions to provide better service compared to other insurance channels, such as credit cards, which continue to be a leading cause of concern for agents.

“We are exceptionally grateful for the feedback and the time our agents took to provide answers to our list of questions.  Because of them, we’ve learnt a lot more about the changing needs of agents and will be strengthening our offering with the launch of a range of SureSave innovations later in the year,” says Michael.

SureSave will be sharing further agent insights from the survey in the coming weeks.

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