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Surfing The Net Tops Surfing Waves …And Even Mum And Dad Can Come Too.

November 27, 2013 Statistics & Trends No Comments Email Email

Australian teenagers have opened up about what creates the perfect holiday, with Wi-Fi and quality family time making the list ahead of the summer break.

New research by Marriott Australia has found that access to Wi-Fi is now a must- have for the majority of Australian teens (61 per cent) while on holiday1 primarily to ‘stay in touch with friends back home’ (39 per cent) and to be able to share photos and updates across social media (34 per cent).

Marriot_24.11.13-81Being near a beach is still really important to a third of Australian teens (34 per cent) but not as vital as an internet connection. On average, teenagers will spend three hours online while they’re away, with older teens spending 30 minutes longer each time than their younger counterparts.

Other holiday must-haves to today’s teenager included shopping (40 per cent), a room of their own (39 per cent) and taking part in activities that involve the whole family (38 per cent). Sibling harmony has also come out on top with a quarter of Australian teens (25 per cent) admitting they actually get along better with their brothers and sisters while they’re away compared to when they’re at home.

Marriott Australia asked 1,000 teenagers aged between 13 and 17 how involved they are in holiday planning. One in two (51 per cent) are likely to be involved in the decision making around holiday activities and a third contribute to dining recommendations (39 per cent).

When it comes to checking out a particular destination and all it has to offer, almost 90 per cent of teenagers took out some kind of online research before and during their family holiday. A third of teenagers (34 per cent) will do all of their research before departure and surf the internet for inspiration first (48 per cent) followed by seeking peer to peer recommendations (12 per cent) and then asking their network for their tips via social media (8 per cent).

The research comes following the launch of Marriott Australia’s world-first This City My Way Teen Concierge program.

Today, Marriott Australia has appointed 17 year old Tom McNally from Brisbane and 16 year old Tom Blanche from Melbourne who join six other Teen Concierges from across Sydney city, greater Sydney, Melbourne, Brisbane and the Gold Coast. As part of their roles, these next generation travellers will continue to seek out the best places and hidden secrets in each city for visiting teens to experience.

Marriott Australia spokesperson Deborah McDiarmid said: “What this research tells us is that today’s teenagers have an opinion when it comes to where they travel to on the next family holiday. Marriott knows Wi-Fi is important to all guests and that’s why a free service is available in all of our hotels and despite what popular culture would have us believe, we can confirm teens do enjoy spending time with their family and also want to contribute to the holiday planning.

Marriott is fostering dialogue with travellers worldwide and seeking future-forward ideas that make travel brilliant. It was an Australian hotel guest seeking advice when travelling with a teen that discovered there were no online resources available to help.

Our properties saw an opportunity to provide a platform that encourages content co-creation where teens can and share their ‘This City My Way’ recommendations not just with their Australian peers, but also with young travellers from all around the world.”

1 Pure Profile consumer research of 1,000 Australian teenagers between 13 and 17 in November 2013. 

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