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Surprisingly, More Than a Third of Aussies Are Dreaming of a Cold Christmas

December 22, 2017 Statistics & Trends No Comments Email Email

Australians will spend more than AUD$12 billion on presents, eat over 204 million pieces of chocolate and travel 6.3 billion kilometres to visit around 167 million friends and relatives over the festive period, a study by British Airways has found.

The study of 1,000 Australian respondents, conducted by OnePoll, also revealed Australia as a nation of givers with 41% of respondents saying giving gifts is the best part of Christmas and only 19% saying receiving gifts is the best part.  On average, women are more likely to spend the most on Christmas gifts, splashing out around AUD$515 in total, with men spending AUD$441.   

Despite Australia’s hot climate and sunny beaches, 35% of Australians admitted they would prefer to experience a cold Christmas, only slightly lower than 44% who still prefer to have warm weather during the festive season.  Australia was the first choice of places to spend Christmas Day (82%). 

However, when asked, where else in the world, other than Australia, they would like to spend Christmas Day, the USA (26%) and the UK (25%) topped the polls as the most popular options.  It would seem that the feeling is mutual, with a similar One Poll Survey in the UK revealing that one in five Brits would most like to travel to Australia to celebrate Christmas Day.  1 in 10 Australians have already spent Christmas Day in the UK which ranked top, ahead of the USA. 

Over the Christmas period, the country will buy a total of more than 317 million gifts for over 191 million people, with the average Australian buying 13 different gifts for eight people, spending almost AUD$493 in total.

The study also found that Australians will travel 213 kilometres to deliver gifts to friends and relatives, amounting to 5.2 billion kilometres as a nation, as well as some 2.9 billion kilometres to deliver Christmas cards.

With summer in full swing, December is a sociable month for Australians who will spend around AUD$4.6 billion on 58.8 million Christmas parties or nights out, amounting to $187 each in total for the month of December.

Nicole Backo, regional general manager, South West Pacific for British Airways said:

“December is a particularly special time of year for all of us at British Airways as our customers begin to reconnect with their family and friends across the globe.  Australians love to travel, with many choosing the USA and the UK as their top destinations to spend Christmas Day.”

And for those Brits travelling out to enjoy a Christmas in Australia, they can expect to engage in some traditional Aussie traditions, with the results of the research revealing favourite festive pastimes including, backyard cricket, a Christmas swim at the beach and water balloon fights.

To celebrate the festive period, from now through to Christmas Day customers travelling out of Heathrow in seat 25D, and their travel party, will be invited to use the First Lounge in Terminal 3 and First Wing in Terminal 5.

Nicole Backo continued: “Our customers are so excited to be reunited with their loved ones and we love being involved with their journeys. To make it special we try to inject the whole experience with some festive spirit. This year, we’ll be giving away flights and holidays as well as surprising some of our customers who are seated in 25D(ecember) on flights out of Heathrow, with lounge access and champagne.”

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