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Survey Of Travel Market Trends – September 2015, 2nd Quarter

September 18, 2015 Statistics & Trends No Comments Print Print Email Email

The Japan Association of Travel Agents (JATA) asks all member companies to register as survey monitors. JATA conducts the quarterly Survey of Travel Market Trends involving 602 registered companies. The results of the 2nd quarter (July-September) survey are shown below.

●The DI of Overseas Travel in the second quarter of the FY (-36) dropped by 2 points to -38

  • Overseas travel DI in the second quarter was 11 points lower than the outlook. In terms of business category, general travel agencies and overseas whole sellers displayed a tendency towards recovery.
  • China and Europe grew respectively by 2 and 1 points. Travel to Asia decreased by 15 points and South Korea recorded a 20-point decline.
  • In terms of customer segment, family and senior travelers increased by 4 points, honey-mooners grew by 3 points while working women decreased by 3 points.

○In 3 months, the market will recover and DI will increase by 5 points.

  • A positive trend is set by Oceania, Europe and South Korea which are expected to grow respectively by 7, 2 and 12 points

●The DI of domestic travel declined by 1 point in the second quarter and remained stable at +16

  • It exceeded the outlook by 5 points and is firmly set on the way to recovery. The positive trend continues through all business categories.
  • Hokuriku (+21), Kyoto, Osaka, and Kobe (+22), Tokyo (+17) have shown double-digit increases. Hokkaido (+13) also gained 9 points, recording a double-digit increase.

○In three months, the DI will continue to grow, reaching +14

  • Hokuriku will consolidate its strong position thanks to the operations of the Hokuriku Shinkansen and continue the double-digit growth. Kyoto, Osaka, Kobe and Tokyo are expected to grow in a two-digit increment.


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