Sustainability Is Now A Critical Business Issue For Thailand’s Hotel Industry, Says Global Sustainability Experts Greenview
Greenview is bringing sustainability to the centre stage of Thailand’s hotel industry as a core business issue through the presentation of critical tools that directly impact the ability of hotels to operate more efficiently, responsibly and grow overseas.
Greenview Founder and CEO Eric Ricaurte was invited by Thailand’s AMCHAM chapter to speak to a select group of hoteliers, owners and investors on how a sustainability strategy impacts the bottom line, has a direct impact on guest experience, improve community engagement, and importantly ensures a level of compliance that ensures Thailand’s hotel groups are equipped for international expansion.
“Thailand’s hotel industry has grown enormously over the past few years. It is highly competitive as hotels vie for guests and many home grown groups are now expanding into the region and across the world,” said Mr Ricaurte.
“This success has also brought with it challenges and none is greater than keeping in step with the needs of guests to have a more sustainable experience and for hotels to address the environmental and social issues required to expand.
“Sustainability was once a ‘nice to have’ for hotels. That has changed, and this is particularly the case in Thailand where a highly dynamic tourism industry with over 30 million international arrivals a year has propelled the topic of sustainability to centre stage making it a critical business issue.”
Based in Washington DC in the US, Greenview has advised many of the world’s most prestigious hotel brands such as Mandarin Oriental, Wyndham, Hyatt, and Marriott in this process. The company recently opened an office in Singapore to work with hotel owners in the region to assist in their efficiency and growth strategies from the ground up.
The company operates the industry’s largest global benchmarking work of energy, water, and carbon emissions in hotels, and conducts trends research for the World Travel & Tourism Council and UN World Tourism Organization covering hotels, events, destinations, and cruise lines.
Greenview has introduced two tools for Thailand’s hospitality industry – the Greenview Portal and the Green Lodging Survey. The Greenview Portal provides an internationally accredited data platform to measure, track and report usage of energy, water, waste, carbon, efficiency projects and community work helping single hotels or hotel operators/owners of a portfolio of hotels save money through best sustainable practices.
The Green Lodging Survey offers the only trends analysis of its kind worldwide, helping hotels benchmark where they stack up against their peers in implementing the latest practices in sustainable hospitality. It goes beyond environmental efficiency to include community engagement and guest communications providing the hotel industry with an annual measurement yardstick. It is free for hotels to participate in this survey.
“Thailand has a tremendous opportunity to become known as Asia’s, if not the world’s, home of hospitality. The pure nature, culture and service standards of the country are great assets but they need to be harnessed and led by a sustainability hospitality strategy that will create leadership –sending a clear message that Thailand cares and takes sustainability and the environment very seriously.”