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Swiping Right This Summer? Super Break Launch New Travel Tool

August 9, 2017 Lifestyle No Comments Email Email

Are you unable to keep off Instagram and spend most of your evenings pouring over travel inspiration online? A new travel tool allows you to swipe right or left, like a dating app, but instead based on your travel preferences.

Get your wanderlust fix with the new interactive created by travel brand Super Break. Discover Your Destination ( designed to allow users to browse for their ideal short break through a journey of “instagramable” photographs.

Top travel influencers such as Glasses Girl and Cruise Miss have shared their photography for the game, which includes stunning destinations and experiences from all over the UK and Europe.

Super Break launched their brand re-fresh in June this year, which included a whole redesign of their website and a full branding overhaul, promoted through the launch of a new TV advertising campaign. Their new travel tool Discover Your Destination epitomises the new identity of the brand by inspiring potential customers with experience led content.

How to Play

At the beginning of the game you will be presented with an introduction screen that explains the game and what you are about to experience. Once you select the “play now” button, multiple Instagram images will appear – these photographs visualise a type of experience that you may have on a short break.

Once presented with the image, you will be given the option to swipe left if you don’t find the experience attractive, or right if you do. Once the decision is made, another image will instantly appear – this will happen for a total of 15 times until you are presented with your result.

The results screen tells you which kind of experience you should pursue. There are 8 categories in total:

  1. Thrill Seeker
  2. Culture Vulture
  3. City Escaper
  4. Entertainment Lover
  5. Stress Buster
  6. Food Fanatic
  7. Fun Finder
  8. Active Traveller

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