Swiss-Belhotel International, a leading multi-brand hotel management company, will unveil a pipeline of openings in the Middle East at Arabian Travel Market (ATM) 2016 as it continues its expansion in the region.
Swiss-Belhotel International’s participation at ATM from April 25-28 comes as the company plans to open two hotels in Riyadh, the capital of Saudi Arabia, and one property in the holy city of Makkah this year.
Next year, further openings are planned with a five-star hotel in Bahrain and a four-star property in Al Khobar, Saudi Arabia.
The expansion in the region will further grow an impressive portfolio of 135 hotels and resorts operating in Asia-Pacific destinations such as Indonesia, Malaysia, Vietnam, China, Australia and New Zealand, while the group recently opened its first hotel in Europe, the Swiss-Belhotel Varna in Bulgaria.
Representing Swiss-Belhotel International at ATM will be Chairman and President, Mr. Gavin M. Faull, Senior Vice President of IT and E-Commerce, Mr. Matthew Faull and Vice President – Operations and Development – The Middle East, Mr. Noel Massoud.
Swiss-Belhotel International’s stand will showcase the Middle East properties in Sharjah, Bahrain, Kuwait, Qatar, Saudi Arabia and Turkey, with the regional team led by Mr. Noel Massoud, Vice President – Operations and Development – The Middle East.
Mr. Massoud said: “We are delighted to be attending ATM 2016. We will be showcasing our existing global properties, including our first European property in Bulgaria, as well as announcing additions to our portfolio in the Middle East.
“It is the eighth time we have attended this event so we will look forward to meeting familiar faces as well as making new friends among the travel trade professionals and potential owners and investors who will be present at the show.”
Swiss-Belhotel International’s booth will be located at HC 300 in Sheikh Saeed Arena Hall at the Arabian Travel Market to be held at the Dubai International Convention and Exhibition Center from April 25-28, 2016.