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Swiss-Belhotel International To Operate 60 Properties In Indonesia By End Of 2014

October 4, 2013 Hotel Openings No Comments Email Email

Global hospitality management company Swiss-Belhotel International is extending its dominant position in the booming Indonesian hospitality market with a total of ten new property openings scheduled for completion by the end of 2013 and 16 more scheduled for 2014. 

Swiss-Belhotel International’s biggest presence is in Indonesia, where it has been voted the Leading Global Hotel Chain at the Indonesian Travel and Tourism Awards for the past three years and currently operates 34 hotels – a number which will swell to 60 by the end of 2014.

Swiss-Belhotel International Chairman and President, Mr Gavin M. Faull, said he was delighted to be further strengthening its presence within Indonesia, consolidating the company’s leadership position in a market in which it is already well established.

Mr--Gavin-M--Faull---Chairman--President

Mr–Gavin-M–Faull—Chairman–President

“Indonesia continues to enjoy strong economic growth and we are proud to be supporting that,” said Mr Faull. “One of our guiding principles is to work in partnership with local economies for mutual benefit. It is this win-win strategy that has been at the cornerstone of our sustainable development as a company and will continue to fuel our growth.”

The list of Swiss-Belhotel International properties set to open within the next two years highlights the diverse scope of the hotel management company, with hotels ranging from five-star luxury such as the 212-room Ciputra World Surabaya opening in April 2014, to the launch of Swiss-Belhotel International’s innovative new budget hotel brand ZEST Hotels, with the 120-room Zest Hotel Airport, Jakarta opening end of 2014.

ZEST Hotels, set to become a renowned budget hotel brand in Asia, would offer business travellers and tourists a fresh and crisp experience with a refreshing twist, said Mr Faull.

“ZEST Hotels is an exciting new brand wholly owned by Swiss-Belhotel International through which we will offer a quality two-star hotel in a convenient location that focuses on the modern mobile market that books direct from their mobile phones or other portable devices.”

By mid 2015, a total of 15 ZEST Hotels will have opened in Indonesia in locations such as Jakarta, Yogyakarta, Batam, Manado, Bogor, Balikpapan, Surabaya, Ambon, Bandung, Lampung, Cirebon, Legian and Kuta in Bali.

Swiss-Belhotel International’s portfolio currently comprises more than 120 hotels and resorts ranging from two- to five-star brand classifications across Asia and the Middle East. The company was recently recognized in the list of the world’s top 100 hotel groups compiled by hospitality industry publication, HOTELS Magazine.

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