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Sydney Olympic Park becomes the hottest precinct in town

July 22, 2013 Hotel News No Comments Email Email

With Accor’s three Sydney Olympic Park hotels again at full occupancy the night of State of Origin and with the Novotel’s Brewery Bar taking in its highest trade for State of Origin night in history, it has become clear that come big match days at ANZ Stadium, the Olympic Park precinct is the place to be.
Scott Boyes, Accor’s regional General Manager for NSW/ACT has noticed a significant change in fan behaviour since arriving in Sydney Olympic Park thirteen years ago and said people are now entering the Olympic Park precinct earlier and staying later.

“It’s not only ticket holders that we see streaming into the precinct up to 4 hours pre-event. We’re seeing and accommodating for Sydneysiders who just want to come down to the precinct and soak up the positive atmosphere.  Come big match days we’re catering for upwards of 15,000 people in our bars, restaurants and specially created pop-up venues with large screens and entertainment. Sydney Olympic Park has become a destination in itself and we are consciously striving to create a really great visitor experience and capitalise on our position as Australia’s only true event precinct.”

“Come big match days we usually have one or both teams staying at one of our three hotels in Olympic Park and it is great to see the sporting stars interact with our guests and fans lined up outside waiting for autographs. It all works together in creating a real pre and post game buzz around the precinct. All operators in the area have made a concerted effort to provide a fun and safe environment for fans of all ages to come and enjoy the precinct and pre-match entertainment and we think it is rubbing off on the atmosphere in the ground”.

Getting into the spirit of State of Origin, Accor’s Novotel and ibis hotels at Olympic Park were awash with blue light while the NSW State of Origin emblem was up in lights on the side of the Novotel. “We will continue to develop product and content to capitalise on an evolving event culture within Sydney Olympic Park,” said  Boyes.

For interview requests, please contact Angela O’Connor, 02 9280 9825.

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