NSW Minister for Trade, Tourism and Major Events Stuart Ayres said the arrival of the first non-stop service from Haneda to Sydney is scheduled to land at 8:30am on Sunday 2 August 2015.
“This new route makes it easier for Japanese visitors to travel to Sydney to experience our pristine beaches, vibrant and diverse events, Aussie hospitality and our State’s outstanding food and wine experiences,” said Mr Ayres.
Qantas’ Boeing 747 non-stop overnight service will be considered more convenient to travellers in the business district due to its proximity to the city. The Haneda Airport is less than 30 minutes from the city via the Tokyo Monorail, reducing visitors’ travel time.
Destination NSW and Qantas have promoted the new direct service via an integrated marketing campaign that encourage Japanese travellers to book a trip to NSW.
The campaign includes outdoor advertising with a train ‘wrapped’ with images of New South Wales. Operating on the busy Keikyu Narita Airport and Haneda Airport access line, the train will be seen by more than 1.18 million passengers daily until September 2015.
Destination NSW and Qantas will also release a series of travel packages to promote New South Wales’ food and wine experiences; key events such as Sydney Running Festival, Sydney Rugby Sevens and Handa Opera on Sydney Harbour; and regional destinations including Blue Mountains, Port Stephens and Hunter Valley.
Destination NSW Chief Executive Officer, Sandra Chipchase said the campaign is part of a milestone $30 million three-year partnership with Qantas announced in April 2013, to promote Sydney and Regional NSW to the world.
“The new Haneda-Sydney service will help drive visitation to Sydney and Regional NSW and encourage Japanese visitors to experience Australia’s number one State,” she said.
More than 140,900 visitors from Japan travelled to NSW as at year ended December 2014, and contributed approximately $307 million into the State’s economy.