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Tahiti Tourisme Reveals New Stars of Global Destination Campaign

May 22, 2017 Tourist Boards No Comments Email Email

Today Tahiti Tourisme revealed the cast of real-life travelers who will star in its next digital video series promoting The Islands of Tahiti to audiences around the world.

The new stars, a family from England and two couples from Brazil and the U.S., were selected from a global casting call that attracted more than 400 auditions from people around the world on social media.

The lucky travelers will fly to The Islands of Tahiti in June, courtesy of Air Tahiti Nui, for an incredible experience ranging from “getting away from it all” in secluded luxury to “being a part of it all” in the vibrant Tahitian culture and adventure.

Activities will also highlight Tahitians’ belief in “Mana,” the spiritual life force that connects all things. Mana is at the heart of Tahiti Tourisme’s global brand “Embraced By Mana” and its current video series starring real couples, “Two Stories/One Mana.”

“We’ve been casting real-life couples and families because we want people to relate to the authentic experiences of real travelers and be able to picture themselves finding their own Mana in The Islands of Tahiti,” said Tahiti Tourisme CEO Paul Sloan.

The stars’ travels this summer will be featured in a new video series set for release in 2018.

Meet the Cast

The Gobbet Family
Originally from Zimbabwe, Derek and Debbie now live in England with their children, Sean and Kyla, and work together as professional photographers.  They love a good adventure and exploring off the beaten track. “We have never had the opportunity to travel anywhere as fabulously extraordinary as The Islands of Tahiti – this is truly a dream destination for us!”  Learn more about the family in the Gobbet’s final interview.

Stefania and Helder
Stefania, a crime scene investigator in Sao Paulo, Brazil, and Helder, an offshore oil drilling professional, both love the ocean. They’ve snorkeled since they were kids and recently learned to scuba dive. “We are incurable water addicts. We frequently choose seaside destinations, but we’ve never been to The Islands of Tahiti before!”  Hear more about their passion for travel in Stefania and Helder’s interview.

Erin and Evan
Erin and Evan are newlyweds in Southern California who love getting out of their comfort zones.  As an ocean lifeguard, Evan is at home on the water, while Erin, a career blogger, is more of a land adventurer.  “We have talked many times about one day traveling to The Islands of Tahiti… it’s at the top of our list, but we’ve never been able to make it happen!” Meet the couple in Erin and Evan’s interview.

Global Campaign
Tahiti Tourisme introduced the global brand campaign “Embraced By Mana” in 2016 to reset expectations for The Islands of Tahiti experience and increase the destination’s share of global tourism to the South Pacific.

The campaign also includes digital and print ads in the U.S., Canada, France, Italy, Australia, New Zealand, the U.K, Korea, Japan, China, Spain, Germany, Belgium, South America and Brazil.

For more information on the campaign, including the recently premiered chapter videos featuring couples from last year’s audition, visit www.embracedbymana.com. To learn more about vacationing in The Islands of Tahiti, go to www.tahiti-tourisme.com.

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