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TAIPEI MICE Attracting Attention in Thailand Building on the Taipei Universiade Spotlight Fourfold Increase in Incentive-Travel Group Tour Cases Over Same Period Last Year

September 28, 2017 Trade Events No Comments Email Email

The curtain has gone down on the grand spectacle that was the Taipei Universiade, and following up on this grand success, the Taipei City Government’s Department of Information and Tourism (DOIT) is attending the 2017 IT&CMA (Incentive Travel & Conventions, Meetings Asia) in Bangkok, Thailand from September 26 to 28, with “Taipei Makes Perfection” as its promotional theme. Building on and continuing the word-of-mouth reputational boom stimulated by the Universiade, DOIT is marketing Taipei’s MICE strengths and tourism with Southeast Asia international buyers.  

Since the inauguration of visa-free entry for visitors from Thailand in August 2016, the market for Thai travelers to Taiwan has been steadily heating up. The number of visiting Thai tourists from January through July this year surpassed 160,000, 81.51% higher than in the same period last year, clear demonstration how the Taiwan travel market has been progressively grabbing the attention of the Thai public. In addition, the Taipei Universiade was just recently staged at the end of August, and beyond drawing the international spotlight, the athletes who had come from lands all around the globe to take part in the exciting and colorful spectacle also took time to tour Taipei, creating deep, happy, wonderful impressions to bring back home. The prime example of this is Taipei 101, which proved to be the most popular scenic attraction and check-in location among the visiting foreign athletes. The local night markets were their favorite culinary destination, pearl milk tea their favorite food/drink item.

Seeking to continue and to build on this boom in interest, at a Taiwan international media press conference held today (Sept. 27), DOIT Senior Specialist Chuen-Huey Jiang presented a speech on the Taipei Makes Perfection theme, and on Taipei’s marvelously successful hosting of the 2017 Taipei Universiade as model, to showcase Taipei’s ability to stage large-scale city events. According to DOIT statistics, to date this year sponsorship assistance has been approved for a total of 133 MICE events to be staged in Taipei. Among these are 44 incentive-travel group tour cases, and it is anticipated that this year will see 400% growth in this category over last year. Taipei, clearly, has become an important destination for incentive-travel planning.

To allow more international buyers to experience Taipei’s different cultural flavors, DOIT has specially planned DIY movable-type printing activities for the exhibition brimming with Taiwan historical heritage. Taipei’s most representative showcase for religious art is Longshan Temple, and the traditional incense pouch has been combined with the classic “Safety and Good Health” Chinese-character blessing in movable-type printing. Another movable-type printing selection, on an auspicious red envelope, is “Happy New Year, and Best Wishes.” International buyers can try their hand at lead movable-type printing, and at the same time create a memento of special meaning and symbolism that marries the heritage of Longshan Temple, a National Second Grade Historical Monument, with that of an incense pouch. Through this interesting and meaningful interactive-experience marketing, and providing international buyers with Happy Hour sample tastings of “Honey Taipei” and “Taipei Sweet Heart” confectionery treats. These draws are enticing international buyers in to learn more about Taipei’s limitless cultural flavors, and making the Taipei Pavilion one of the most popular stands with this group at the exhibition.

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