The International Association of Exhibitions and Events (IAEE), one of the world’s most authoritative MICE organizations, held its annual conference from December 1st to 3rd in Baltimore, Maryland, USA. During this year’s event, TAITRA Vice-President Mr. Walter Yeh attended the IAEE authorization renewal ceremony for the CEM certification system and signed a memorandum of cooperation with IAEE on behalf of the Asian Federation of Exhibition and Conference Associations (AFECA) to reinforce relations and integrate resources.
The CEM contract was signed by IAEE CEO David DuBois and TAITRA and witnessed by important international MICE professionals. Regarding the cooperation, Vice-President Walter Yeh stated that the international demand for MICE professionals is growing, almost to the extent of having to fight for talents; therefore, CEM certification will not only promote the internationalization of Taiwan’s MICE personnel, it will also help lead the industry towards sustainable development and success.
The IAEE has been actively expanding in the Asian market. Since the first signing of the contract between TAITRA and IAEE in 2012, 96 participants have successfully obtained CEM certification with remarkable results, laying a good foundation for the future development of Taiwan’s MICE. Currently, 18 countries have joined the CEM certification system, including the United States, Canada, Germany, Belgium, Spain, South Africa, China, Singapore, Hong Kong, Thailand, South Korea, and Taiwan. International CEM certified professionals have accumulated to a total of 2,300 certified individuals, about a 7% increase over last year, attesting to the significance and growing prevalence of the certification system.
On the first day of the IAEE Annual Conference, Vice-President Walter Yeh hosted the Asian and American MICE industry exchange meetings, establishing a successful and enthusiastic bilateral communication platform for finding future partners, agents, and other agreements. The IAEE recently organized an overseas webinar in Taiwan, inviting prominent experts from the cross-strait MICE industry to exchange views on industry trends and share their experiences in Asia, resulting in much enthusiastic response.
Founded in 1928 and headquartered in the United States, IAEE is the world’s most influential MICE industry organization committed to providing the global MICE industry with professional information and promoting sustainable development. The conference also included content-rich exhibition activities, with the spotlight on integration applications proposed by the MICE technology industry raising the most attention, reflecting the science and technology-oriented future trends of MICE industry services.