MEET TAIWAN’s Northeast Asia Promotional Group led six Taiwan MICE industry teams to Osaka and Fukuoka, Japan, from June 28th to July 2nd, on a promotional and exchange tour. The results have been fruitful as the group contributed to Japan’s Sanikleen Kyushu Co., Assuran Co., and Nichigyoku Foods’ corporate incentive travel agreements.
Tremendous Opportunities for Japanese Corporate Meetings in Taiwan
For five consecutive years, the second highest number of foreign tourists in Taiwan have been from Japan. In 2014, the number of Japanese tourists reached as high as 16.34 million, contributing to a substantial growth of 15% in comparison to the previous year. To attract more Japanese corporations to organize conferences and incentive travel activities in Taiwan, the Ministry of Economic Affairs Bureau of Foreign Trade commissioned TAITRA to arrange the Taiwan Conference and Incentive Tourism Promotion and Exchange Seminar in Osaka and Fukuoka, Japan. Domestic industry participants included China Airlines, Huei Ji International Co., Palais de Chine, An-Jia Travel Agencies, Chao-An International Convention and Exhibition Co., Shuang-Hsiang PR Firm, and several others.
The Osaka and Fukuoka seminars attracted 110 local business representatives, media, and MICE industry professionals for one-on-one negotiations with Taiwan’s domestic MICE industry representatives. The promotional group successfully conducted corporate incentive deals with Japanese enterprises, such as Japan’s leading manufacturer of cleaning products, Sanikleen Kyushu’s 700 people, Assuran Direct Marketing’s 600 people, and Nichigyoku Foods’ 100 people.
The promotional group also met with other corporations showing great potential to organize business conferences and incentive travel activities in Taiwan, including Pias Corporation’s subsidiary O’Leary Co., which has an annual turnover of about 41.1 billion yen in Japan, as well as Kyushu’s renowned manufacturers of traditional Japanese cakes such as Mizuan. The group actively promoted Taiwan’s MICE industry and sought collaborative opportunities to facilitate an increase in Japanese business group visits to Taiwan for corporate meetings, incentive travel, and other exchange events.
Japanese Candidates Invited to Join MEET TAIWAN’s Asia Super Team Competition
During seminars, the MEET TAIWAN group promoted their Asia Super Team competition, currently in the application stage, and invited Japanese corporations to enter. The event invitation is extended to enterprises from Japan, Korea, Singapore, Malaysia, Thailand, and Australia. Through two-phase interactive competitions on the Internet and on location in Taiwan, the event champions Taiwan’s rich resources as ideal for holding corporate meetings and incentive travel activities. The winning team will win public funds and a dream tour of Taiwan. (Asia Super Team’s official website is http://asiasuperteam.meettaiwan.com)