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Taiwan MICE Industry Ventures South for More ASEAN and South Asia Exchange

April 4, 2017 MICE No Comments Email Email

To better adapt to global changes and meet regional economic integration challenges, the Taiwan government has established the New Southbound Policy that calls for more cooperation on investment, trade, industrial development, tourism, culture, and talent exchange with 18 countries—10 ASEAN members, six South Asian countries, as well as Australia and New Zealand. This year’s Taiwan’s MICE Industry Promotion Program is set to explore ASEAN and South Asia markets.

This is how it will be done…

1.    Invite more international buyers from the target region to join or visit trade shows in Taiwan, launch buyer subsidy initiatives, and streamline visa procedures. It is hoped more companies will join Taiwan’s trade shows, while potential buyers will be motivated to make purchases.

2.    Attract company representatives from the target region to Taiwan for international conferences or company meetings/incentive tours and loosen visa application procedures or grant visa-free entry for certain Southeast Asian countries. Flexible arrival procedures already apply to those who come to Taiwan to join trade shows from Pakistan, Bangladesh, and Nepal. Taiwan companies are also encouraged to join trade shows in ASEAN countries and South Asia, while meetings for promoting Taiwan’s events will also be held during trade shows there.

3.    Bring in more Muslim buyers/visitors from Indonesia, Malaysia, and some South Asian countries to Taiwan. Information about Taiwan’s Halal certified food, restaurants, and facilities will be shared and better services will be provided for them.

4.    Foster development and exchange of MICE talent and help overseas students fulfill their potential. It is important to forge a closer bond with target countries to incubate MICE talent. Internship opportunities will be provided for students from Southeast Asia in Taiwan for them to use their mother languages to communicate and exchange with representatives from the target region.

5.    Promote sustainability and green MICE and mitigate climate change impact. Taiwan will work with major MICE organizations in ASEAN countries and South Asia to establish green MICE standards that suit the needs of Asia in hopes of further stimulating regional exchanges and to foster collective efforts to protect the earth.

Strengthen cooperation and exchanges with MICE organizations in ASEAN countries and South Asia, such as the Asian Federation of Exhibition and Convention Associations (AFECA), and participate in forums, exhibitions, and annual assemblies to befriend other member states, look for business opportunities, and contribute to the sustainable development of Asia’s MICE industry.

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