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Taiwan Tourism has partnered with Mumbai Metro, the rapid transport system, to spread awareness on the destination. One of the trains is wrapped in colourful images of Taiwan’s attractions that include golf courses and cruises.

Dr Trust Lin,  Director, Taiwan Tourism Bureau(TTB), Singapore office, said: “It’s part of our efforts to increase arrivals from India, one of our key focus markets in South and South East Asia. We have increased annual marketing budget for India by six-fold to US $ 1.2mn since last year. We’re also extending free visas to Indian nationals who hold a residency or valid visa for the US, Canada,  the Schengen States, UK, Japan, South Korea, New Zealand or Australia.” Mr Links was speaking to media after the flag off on 11 August. The campaign on train will run for four weeks.

Taiwan Tourism Bureau aims to establish Taiwan as a year-round destination. It’s celebrating 2019 as the Year of the Small Town, inspired by a 1978 song by Teresa Teng. 40 potential villages are identified to go with late Teng’s  lyrics that say ‘many stories in the  town, loaded with  joy and happiness. If you’re in town to stay, you’d harvest many more. Everyone here is talking, everyone takes it easy. Come with your friends to be guests, would you?’ Year 2020 will be celebrated as the Year of mountains.

 

Dr Trust Lin, Director, Taiwan Tourism Bureau, Singapore Office seen travelling with the commuters

Dr Lin said that TTB is in talks with two Indian airlines to start direct flights to Taipei. Cathay Pacific, in conjunction with TTB, is offering special return all-inclusive air fares to Taipei from Bangalore at RS. 33,802($473), Chennai at RS 30,817($431), New Delhi at RS 36,600($512), Kolkata at 30,222($423) and Hyderabad at RS. 36,500($511) while Singapore Airlines offers airport vouchers and free city tours to transit visitors to Taiwan who fly through Singapore.

(L-R) Dr Trust Lin, Director, Taiwan Tourism Bureau, Singapore Office – Alex Pen, Director, TAITRA- Mavin Lin, Security Advisor, Taiwan Tousrism Bureau, Singapore Office

Taiwan had 40,000 Indian visitors in 2018 and a 6.8 percent increase in first half of this year. Indian travellers spend an average of 7 days, most of which are in and around capital Taipei. TTB is targeting 20 percent growth from India by next year and has planned a host of marketing activities like roadshows, tie-up with INOX multiplexes, enticing Indian film and television series shoots in Taiwan and participation in local travel trade fairs.

Written by Anand & Madhura Katti