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Taiwan – The Heart of Asia: Taiwan is the Best Choice of Destination for Asian Travel

August 29, 2014 Destination Global 1 Comment Email Email

The “Taiwan – The Heart of Asia” promotional campaign is continuing at full gallop. In September, the Taiwan Tourism Bureau (TTB) will lead travel business operators and performing groups from Taiwan to Sydney and Brisbane to engage in exchange with local travel business operators, promoting Taiwan’s fine food and traditional culture as well as introducing the beauty of Taiwan to the people of Australia.

TTB figures show that the number of visitors to Taiwan from Australia is growing year on year, up from 60,067 visitors in 2011 to 63,597 in 2012 and 65,773 in 2013; in the first six months of this year the figure was 39,155, up by 24.93% on the same period last year. Web-banner-300-250

The director of TTB’s Singapore Office, Hsieh Chang-Ming, said that in recent years Taiwan has attracted the attention of the international media on many occasions; for example, renowned travel guide Lonely Planet wrote in the article Taiwan:A Secret Foodie Wonderland that Taiwan is a melting pot of Asian cuisines and that not only can unique and tasty dishes be enjoyed at night markets all across Taiwan, but that Taipei for example also has a number of high-class and popular restaurants, in fact outnumbering Tokyo, Hong Kong, and Singapore.

The New York Times ranked Taiwan 11th in its 52 Places-to-Go in 2014. CNN GO of the US also listed The 10 Things Taiwan Does Better Than Anywhere Else, recommending the night markets, the Wi-Fi environment, and themed restaurants, etc. Steve Thomas, Cycling Central cycling columnist on Australia’s SBS, was full of praise for the Taroko cycling route. Praising its breathtaking scenery, he named it one of the top six mountain biking routes in the world.

A serious effort has also been made this year to promote surfing in Taiwan to Australians. Australian professional surfer Ry Craike said that the international surfing event to be held in November will not just increase Taiwan’s overall visibility, it can also show people that the oceanic beauty of the Taitung’s coast rivals that of the surfing paradise Hawaii, and will help it become a surfing mecca. It is believed that Taiwan’s traditional food, culture, and diverse natural landscape will undoubtedly appeal to Australians.

The Taiwan tourism promotion delegation will hold tourism promotion events in Sydney and Brisbane on September 9th and 11th respectively. Local travel business operators will be invited to interact with their Taiwanese counterparts and discuss the latest travel packages and joint sales promotions. A Taiwan tourism resource presentation will also be given and a new promotional film shown so that operators will see that Taiwan is a place that combines traditional culture and modern creativity, natural scenery, and moving human warmth, giving them a taste of Taiwan’s boundless charm as a travel destination.

To give Australian travel business operators a chance to taste Taiwanese fine food and experience traditional culture, the promotional events will feature pineapple cake and peanut candy – the authentic taste of Taiwan providing a treat for the taste buds. There will also be performances by well-known dance troupe Zero Four with traditional battle formation and indigenous dance performances.

In 2014 the TTB brought out the Time for Celebration Taiwan Tourism Events Calendar ( bringing together 36 of the most distinctive and popular religious and cultural festivals, sports competitions, and innovative-crafts activities throughout the year. Of these events, the surfing competition in Taitung this November, the New Year’s Eve celebratory activities at the end of December, and the Taiwan Lantern Festival in February are festive events suited to Australian visitors. Everyone is welcome to visit Taiwan to really appreciate the meaning of “Taiwan – The Heart of Asia: Taiwan is the Best Choice of Destination for Asian Travel.”

The Taiwan Tourism Bureau is also currently holding the “Anytime for Taiwan – Film Taiwan Action” film competition in cooperation with Google. Entries are welcome from netizens all over the world. Entrants will receive NT$1 from the TTB for every vote received from a relative, friend or netizen to be used against the costs of a plane ticket to visit Taiwan. Competition website:

Currently there is "1 comment" on this Article:

  1. Pearl Lee says:

    Pity the Taiwan news release is mixed with a Thailand banner ad.
    Does not match and is of confusing.

    However, appreciate publishing the pre-event news release for TTB.

    Best regards,

    Pearl Lee

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