To promote Taiwan as an ideal destination for meeting and incentive travel, Taiwan Tourism Bureau once again spearheaded a strong MICE team to participate in IT&CMA in Bangkok, Thailand, September 29 to October 1, 2015 with exhibitors including Taiwan Convention & Exhibition Association, Taiwanlook DMC, TW MICE Event & Destination Management, Taipei City Government, Taipei International Convention Center, MEET TAIWAN, The Howard Plaza Hotels, and Taipei Nangang Exhibition Center.
With delicate decoration and warm reception, Taiwan booth attracted hundreds of buyers, trade visitors, corporate buyers and media to conduct business talks with exhibitors. In the course of networking, buyers showed their strong interests in the Asian Pacific market particularly in Taiwan as a shining new destination for them to discover.
On the second day of IT&CMA, Taiwan pavilion held a successful and unique happy hour to welcome buyers and visitors to experience Taiwan Michelin-starred “xiao long bao.” Named as one of the best Taiwan snacks you cannot missed by CNN and the most popular brand of xiao-long-bao in the world, it attracted scores of buyers on waiting line at Taiwan booth for the happy hour to open. Moreover, to showcase Taiwan’s high-profile soft power, the hottest creative aluminum wire crafts caught eyes at the show. It is outstanding on the sequence bending by the artist’s skillful pulling and twisting of the aluminum wire. Every work on creative aluminum wire is unique and can be customized for buyers and visitors. In the three-day show, over a hundred buyers and visitors received their customized souvenir from Taiwan booth. It was with professional MICE team, impressed media briefing and happy hour, creative artistic experience, and warm hospitality of delegates made Taiwan booth win the honor of Stickiest Marketing & Promotion Award at IT&CMA 2015.
Situated in the heart of Asia, Taiwan plays a key role and provides a platform to link Asia with the world‘s MICE market. With hospitable people, beautiful sceneries, convenient transportation systems, well-functioned MICE facilities, and outstanding MICE ranking by many social media, Taiwan is no doubt one of the best places to travel in terms of low exposure to violent crimes, which is an important factor for international visitors in choosing an incentive travel destination.