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‘Take on more trainees!’ Call to business events sector

March 5, 2018 Headline News No Comments Email Email

Space and satellite technology, cybersecurity and drones – the business events sector of Australia’s travel and tourism industry offers varied and exciting opportunities for young people seeking employment.

Chief Executive of the Exhibition and Event Association of Australasia (EEAA), Joyce DiMascio, has called on the business events industry to employ entry-level staff.

“This should be the career of choice!” she declared.

DiMascio revealed that of new shows planned for later this year, 35% were technology-based, with a focus on space and satellite technology and cybersecurity.

“And last year, we saw a new show specifically for drones,” DiMascio told the Asia-Pacific Incentives and Meetings Expo (AIME) in Melbourne.

EEAA chief executive Joyce DiMascio (left) with Libbie Rae, general manager, AV 24-7

The EEAA has called on the business events industry to employ entry-level staff through a new traineeship program developed with TAFE NSW and Apprenticeship Support Australia.

DiMascio urged the business events industry to make the sector an employer of choice. The new traineeship opportunities developed specifically to attract entry-level staff to the sector represented an historic opportunity to leverage government support for attracting staff, she said.

“We are immensely proud of the partnership we have developed with two key agencies in the education and employment services sectors.

“We urge the industry to act now and employ trainees in order to feed the employment pipeline and address the skills and labour shortage in the sector.”

Libbie Rae, general manager of the company AV 24/7, which focuses on exhibitions, conferences and special events, echoed the call, telling delegates “we have a severe skill shortage across the industry”.

“You’ll be amazed at candidates’ enthusiasm,” Rae said, describing the attitude of young workers joining the industry and keen to progress.

TAFE NSW deputy regional general manager, Paul Williams said that as an education and training innovator, TAFE NSW was investing in the future of education by meeting the needs of industry.

“For the business events sector to reach its full potential, it needs a pipeline of skilled talent,” Williams said. “TAFE NSW teachers ensure that students are equipped with practical, job-ready skills.”

The EEAA and TAFE NSW had a stand at AIME 2018, where they discussed the traineeship opportunities with industry.

DiMascio released data on the business landscape for 2018, noting that the findings of the EEAA Survey of Members showed 67% of organisers and 87.5% of venues planned to launch at least one new show in 2018. She said of those planning a new show in 2018, at least 43% expected to deliver two or more new shows over the coming year.

“The findings signal that the industry is constantly evolving,” DiMascio said.

“It also shows that our sector is nimble and responsive, creating exciting new marketplaces to meet the needs of emerging and new industries.”

Key findings from the survey include:

2018 outlook

  • 66.6% of organisers and association organisers and 87.5% of venues plan to deliver or host new exhibitions in 2018, with expectations there will be more new trade shows than consumer shows.
  • 43% of organisers and association organisers plan to deliver two or more new shows in 2018, and 86% of those organisers plan to include a paid or free conference/seminar component to their exhibition.
  • The most popular sectors for new shows are technology (35%) and health & wellbeing (35%).
  • Other sectors that will be home to new shows in 2018 are space & satellite, science / health, pet, accommodation, design, home, and lifestyle.

2017 performance

  • 40.9% of organisers and association organisers, and 87.5% of venues delivered or hosted new exhibitions in 2017.
  • 55.5% of organisers and association organisers that delivered new exhibitions, delivered two new shows or more.
  • 9.5% of organisers and association organisers retired a show in 2017 (all consumer).
  • Equal numbers of new trade and consumer shows spanned a diverse range of industry sectors, including drones, retail, gift and homewares, build, design, safety, manufacturing, pet, recreation, waste, food and beverage, wellbeing, lifestyle and health, and accounting, finance and professional services.
  • Close to 30% of organisers and association organisers either acquired or sold a trade or consumer show in 2017.

Written by Peter Needham

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