TAM Airlines celebrates its first anniversary today since it joined oneworld®, the world’s most awarded airline alliance. TAM’s membership to oneworld consolidated the LATAM Airlines Group’s presence in the alliance, offering special benefits to members of TAM Fidelidade frequent flyer program worldwide.
During its first year as oneworld member, TAM was able to connect its passengers to over 1,000 destinations covering all continents, while also offering access to over 600 VIP lounges in airports around the globe.
“As a oneworld member, we are able to offer more destinations and convenience to our passengers by connecting with our alliance partners in key business centres such as New York, Miami, London, Madrid and Sydney, while ensuring they find the same benefits and service excellence throughout their journey” said Claudia Sender, CEO of TAM S.A. and TAM Airlines.
oneworld CEO Bruce Ashby added: “oneworld aims to be the first choice global airline alliance for frequent international travellers, so we have been very pleased to have Latin America’s leading airline as part of our team – and to bring oneworld’s unmatched range of services and benefits to customers in Brazil.”
Members of the oneworld alliance include 15 of the world’s most important airlines, making it the main airline alliance in South America and the leading alliance in the United States. LAN Airlines has been a member of oneworld since 2000. LAN Argentina, LAN Colombia, LAN Ecuador and LAN Peru, have also joined the alliance.
In addition to TAM, US Airways also joined the alliance on March 31, 2014, as part of the American Airlines Group.
To make it even easier for customers to reach more places, TAM has expanded code-sharing with a number of oneworld partner airlines, including American Airlines, Iberia and Japan Airlines, since joining the alliance.
Benefits for customers
As a member of oneworld, TAM can offer its Frequent Flyer members special services in airports around the world.
Members of the Azul category of TAM Fidelidade program enjoy a Ruby tier status at oneworld. In addition to enjoying all benefits offered by TAM’s own program, they may also check in at Business Class counters when flying abroad with any oneworld member airline, regardless of the class of their ticket.
The same is true for TAM Fidelidade Vermelho members, who enjoy a Sapphire tier status in the alliance. These members also enjoy extra benefits, when travelling on oneworld member airlines, such as priority boarding additional baggage allowances, priority baggage handling and access to VIP lounges, with a companion, regardless of the class of their ticket.
Members of the Black and Vermelho Plus categories enjoy an Emerald tier status on oneworld. In addition to all benefits conferred to Ruby and Sapphire members, they may also use the First Class check-in counters and VIP lounges and fast track security lanes, when available, even when flying economy class.
All oneworld tier status levels (Emerald, Sapphire and Ruby) also enjoy priority stand-by on any member airline. They can also pre-book their seats on any oneworld flight whenever this service is available.