Symphony has been in testing for more than a year at more than 100 independent hotels worldwide, with the properties experiencing an average 8% reduction in OTA commissions and a 12% increase in direct bookings, generating an additional combined $63 million in direct bookings.
Tambourine developed Symphony to help hotels increase direct website traffic, create a comprehensive presence across all digital channels and decrease the overall cost of acquiring direct bookings. Symphony provides a comprehensive set of fully managed tools and services including:
· Omni-channel traffic generation (search, PPC, email, social and meta-search)
· Custom-branded, responsive web and mobile sites
· Integrated booking engine and reservation recovery
· CRS, GDS rate distribution and channel management tools
· Cross-channel ROI tracking dashboard
The full list of Symphony features can be found at www.tambourine.com/symphony
“We deployed Symphony across our portfolio of properties more than one year ago,” said Johanna Rojas, Corporate Director of Marketing at Trust Hospitality. “During that time, Symphony has helped our properties to shift share from the OTAs to the less expensive direct channels and has given us the ability to better track our marketing ROI. The solution has also reduced the stress of vendor fatigue that we experienced previously, as it allowed us to integrate all of our digital marketing, booking and distribution technology into a single solution offered by one highly accountable partner.”
As Tambourine knows how integral a highly effective digital marketing strategy is for independent properties that are searching for ways to stand out from the competition online, the company is offering Symphony for free to new clients. For a limited time, properties who would like to escape ineffective pre-existing vendor relationships can switch their marketing, website, booking engine, CRS or distribution to Symphony at no cost for the remainder of their current vendor contract*. To find out more about the limited-time promotion, visit www.tambourine.com/SWITCH.
“Hoteliers don’t need more software, they need a highly skilled team to augment their limited internal resources,” said Dave Spector, a Partner at Tambourine. “Symphony instantly gives hoteliers the people and systems required to out-perform their compset.”