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Tamil Nadu Travel Mart makes a spectacular debut

October 19, 2017 Headline News No Comments Email Email

India’s culture rich state of Tamil Nadu held the first edition of Tamil Nadu Travel Mart (TTM) from   12 to 15 October at Chennai Trade Centre. The three day mart was organised by Confederation of     Indian Industries (CII) with support from Tamil Nadu Tourism and India Tourism. TTM was themed onfour historic kingdoms of Chera, Chola, Pandya and Pallava that have left behind many impressive     architecture, tradition and culture.

Rashmi Verma, Secretary, Ministry of Tourism, Government of India, said at the inaugural: “Tamil     Nadu is endowed with variety of products and has great potential for further growth in tourism. The organisation of TTM is a step towards public private partnership that is critical for promotion.  India has jumped 25 positions to rank 40 in world tourism quantity index as per WTTC report and in terms of foreign exchange earnings, India is ranked 13, indicating quality tourist arrivals in the country.”

Tamil Nadu Travel Mart at Chennai Trade Centre

UNESCO World Heritage site of Mahabalipuram was the venue for a spectacular inaugural of Tamil  Nadu Travel Mart. The impressive digitally synchronised cultural presentation conceptualised aroundthe theme of the mart captivated audience attention to depict variety attractions of the state. Tamil Nadu has been topping the list in number of international as well as domestic arrivals in India since   three years.

  1. Pandia Rajan, Minister of Tamil Development, Culture and Archeology, Government of Tamil Nadusaid: “Tamil Nadu received 4.68 million international tourists, more than half that came to India last year. It can get more as it has many unique attractions like Kallanai Dam, world’s first living dam    which is more than 1000 year old, India’s first music and fine art university, spiritual places like          Tiruvannamalai, Auroville and Isha  foundation, traditional and modern festivals, 5 UNESCO world    heritage sites, 35 museums and modern culture”

105 buyers were showcased some of the state’s attractions in pre-mart tours to one of the four        Kingdom’s route.

Ligi George, Chairman, Confederation of Indian Industry (CII), Tamil Nadu, Managing Director MadrasSuspensions and Chairman, TTM 2017 told eGTMedia: “We had 600 registered buyers from India      and 30 other countries and 162 sellers of varied tourism products from across the South Indian State. The response from buyers was overwhelming. Registrations were full within four days of announcement of the mart”

Carrie Siew, Business Development Manager, Charisma Vacation, a buyer from Malaysia said:”I was  familiar with a few popular destinations in India like Delhi, Mumbai and Kerala but am happy to          learn about after coming here, I have known about so many attractions in Tamil Nadu. We’ll have to rework on our India brochure to include some of the interesting ones from here.”

Tamil Nadu has four airports, 6800 star category rooms in capital Chennai alone, good highways and local transportation.

Mr George said:”TTM will now be a regular biennial event and we are also exploring possibilities of   combining all five south Indian states for a common South India Travel Mart.”

Written by Anand & Madhura Katti

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