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Tasmania’s Shene Estate & Distillery joins international campaign

August 15, 2019 Cruise No Comments Email Email

Tasmania’s award-winning Shene Estate & Distillery has been chosen to front an international social media campaign that will showcase the island state’s heritage and its growing reputation for producing fine spirits.

The campaign, called #WeAreCruise, celebrates people around the world who help harness community benefits from cruise tourism, and is an initiative of Cruise Lines International Association (CLIA) in partnership with Seatrade Cruise Global.

Shene Estate and its owners Anne and David Kernke feature in a video explaining how tourism helps to fund the conservation of their historic property at Pontville, just outside Hobart. The couple welcome international visitors to view their gothic revival stables and sample the distillery’s acclaimed Poltergeist Gin and Mackey whisky, while at the same time helping to fund the estate’s ongoing restoration.

“Cruise ship passengers support the conservation work we’re doing here through their visitation,” said Anne. “It gives them an opportunity to get a taste of what Tasmania is like. They tell the story when they go home to their family – how they’ve visited this estate and how significant it is in early Tasmanian history.”

CLIA Australasia Managing Director Joel Katz said Shene Estate & Distillery was the first business in Australia to be featured in the #WeAreCruise campaign.

“The aim is to celebrate people and businesses that help support the cruise industry while also creating benefits for their local communities,” Mr Katz said. “Cruise tourism injects around $4.8 billion into the Australian economy each year and supports more than 17,000 full-time jobs, so the Shene Estate story is just one of many that make up the country’s cruise community.”

Shene Estate is a convict-built property dating from 1819 with links to prominent Tasmanian colonialists, British royalty and early Australian artists. The distillery’s Poltergeist Gin and Mackey Tasmanian Single Malt Whisky have won a succession of international accolades including the Best World Whisky title at the 2016 International Whisky Competition.

The video featuring Shene Estate & Distillery is now appearing on key social media channels in Australia and internationally. Click here to view the video. See alsowww.shene.com.au

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