Competition between Tasmanian travel agents is heating up in AFTA’s #RIPtheSticker campaign.
The competition is part of a wider ground-breaking consumer campaign being conducted by the Tasmanian Government and AFTA to boost awareness of the benefits of choosing ATAS accredited agents.
Travel agents are being encouraged to upload social media posts of their creative signage spring-cleaning to Twitter and Instagram to go into the draw for a $5,000 Trafalgar cooperative marketing voucher for the best social media post.
AFTA CEO Jayson Westbury said the competition was a novel way to raise awareness within the Tasmanian travel industry.
“We’re launching the consumer-education campaign on Sunday September 4. Before this date, we need all ATAS accredited agencies to update storefronts and in-store signage with the removal of old TCF stickers. The #RIPtheSticker competition adds some fun to this and hopefully will generate conversation about ATAS for those employed within the travel industry.”
“The Tasmanian Government has thrown its support behind this initiative and shown they are committed to supporting local ATAS travel agents and making sure consumers are choosing ATAS accredited travel industry professionals when purchasing travel-related products and services.”
The Minister responsible for Consumer Affairs, the Hon. Guy Barnett MP said it was an important campaign for consumer education.
“Consumers want peace of mind when investing in travel and holidays. Booking with an ATAS accredited agents delivers the highest-quality advice and expertise. We’re proud that Tasmanian travel agencies are kept to these high standards and the winner is the consumer,” Minister Barnett said.
The campaign embraces TV, radio, print, digital and online.