The annual Tourism Authority of Thailand Action Plan (TATAP) conference is taking place this week, from 29 June to 2 July, in Bangsaen, Chon Buri. Attended by more than 400 officials of the Tourism Authority of Thailand (TAT) from TAT headquarters as well as its local and overseas offices, the conference is set to result in the much-anticipated Tourism Marketing Plan for 2016, which is scheduled to be announced to the country’s public and private stakeholders on the coming Monday, 6 July.
The conference’s opening ceremony is graciously presided over by H.E. Kobkarn Wattanavrangkul, Thailand’s Minister of Tourism and Sports. In her opening remarks, she said, “Today, Thailand needs to count on quality tourism rather than the number of tourists, in line with the Royal Thai Government’s key economic policies to promote economic development towards stability, prosperity and sustainability. Thailand’s tourism industry has increasingly becoming more important, and in order to achieve higher tourism revenue, the government is promoting close collaborations among all stakeholders with transparency, synergy and quick action.”
Thailand is on target to achieve 2.2 trillion Baht tourism revenue for 2015, including 1.4 trillion Baht from 28.8 international tourists, H.E. Kobkarn added. “For 2016, the government expects Thailand’s tourism to generate an income of 2.3 trillion Baht. The amount is anticipated to grow further to 2.5 trillion Baht in 2017.”
Mr. Kalin Sarasin, Chairman of the Board of TAT said, “TAT must focus on on core policies for next year’s tourism promotion plans, including connectivity and collaboration; strengthening the Amazing Thailand brand legacy and continuing the Thainess brand success; more quality tourism – enhancing promotions of tourism products that generate higher revenue; using TQM Approach, and preparing efficient and professional resources to keep up with the expected tourism growth.”
Mrs. Juthaporn Rerngronasa, TAT’s Acting Governor said, “TAT has started working on the TAT Action Plan 2016 in December 2014 through a number of meetings with a board network of partners both in Thailand and overseas. “The TATAP 2016 follows the policies and guidelines of the 11th National Economic and Social Development Plan and Ministry of Tourism and Sports’ National Tourism Development Plan that focus on attract more quality tourists to Thailand as well as on spreading tourism income to secondary destinations.”
TAT has scheduled to announce the Tourism Marketing Plan 2016 to partners, stakeholders, members of the media, and the public on Monday 6 July, 2015 at 18.00 hrs. at Queen Sirikit National Convention Centre.