A total of 40 overseas top travel agents are visiting Thailand between 15-24 November, 2015, for a fam trip and trade meet designed to enhance the image of Thailand as a quality leisure destination for the quality market segment.
The Amazing Thailand Luxury Fam Trip and Trade Meet will cover some of the country’s finest luxury tourism products and services in Bangkok, Chiang Rai, Chiang Mai and Phuket. It is being divided into three routes to ensure that participants are exposed to the right products and services catering to the specific needs of their respective markets:
Route 1: Luxury FAM Trip for the America and Europe regions
Route 2: Luxury FAM Trip for the ASEAN, South Asia and South Pacific region
Route 3: Luxury FAM Trip for the East Asian region
An Exclusive Trade Meet event was organised on 16 November, 2015, at one of Thailand’s most historic and exclusive venues, the Ananta Samakhom Throne Hall in Bangkok. Thanpuying (Lady) Supornphen Luangthepnimit, Her Majesty the Queen’s Deputy Private Secretary personally led the participants through the Arts of the Kingdom Museum.
H.E. Kobkarn Wattanavrangkul, Minister of Tourism and Sports said, “This Exclusive Trade Meet was designed to enhance the image of Thailand as a quality leisure destination for the luxury market by offering ‘Thainess’ as a unique selling proposition.”
Added by Mr. Yuthasak Supasorn, Governor of Tourism Authority of Thailand, “Promoting luxury travel is now one of the priorities of the Thai tourism industry, as we are shifting to put emphasis on promoting Thailand with the aim to grow visitor expenditure over visitor numbers and enhance the average length of stay.”
Another Exclusive Trade Meet will be held on 23 November, 2015, at Parisa Resort in Phuket. At this event, local luxury tourism operators of the Andaman islands; such as, hotels, golf courses, spa, department stores, Thai cooking schools and others, will have a chance to do business with the fam trip participants.
Thailand is a vibrant country with a spectacular range of products for luxury travellers. These include upscale restaurants on the rooftops of many of its five-star hotels, some of the most elegant shopping malls. Individuals searching for exclusivity can also enjoy outstanding spa, health and wellness facilities, stylish boutiques and beachfront pool villas, and well-equipped yachts and cruises in Phuket and Pattaya to accommodate the need of classy island hoppers.