The Tourism Authority of Thailand (TAT), in conjunction with the Royal Thai Consulate-General Los Angeles, OK! TV, Ayara Thai Cuisine, Chang Beer, The Phukaw and Buddy Productions hosted the “Threads of Thailand” celebrity event on 15 September, 2015, at the Consul General of Thailand’s residence in Los Angeles. Elisabeth Rohm, an actress in Law & Order and American Hustle, also joined the event as TAT’s celebrity ambassador and special guest for the night.
The event was organised as part of TAT’s 2015 Discover Thainess campaign promoting different elements of Thailand; such as, Thai cuisine, Thai culture and the Thai way of life. The event highlighted Her Majesty Queen Sirikit’s Thai silk initiative with the mission to preserve and nurture Thai woven fabrics as one of the country’s cultural treasures and in essence to promote beautiful Thai silk worldwide.
For this project, Her Majesty the Queen chose the “Peacock” as the emblem to represent the great quality of Thai silk as the natural beauty of the peacock’s feathers is often time mirrored through the intricate design of Thai silk. Her Majesty the Queen requested permission to use a then-vacant building on the grounds of the Grand Palace to house a museum of textiles with the museum’s main missions to preserve traditional textiles and hold exhibitions featuring valuable textiles of the royal court and those created by rural villagers.
Mrs. Kulpramote Wannalert, Director of the TAT Los Angeles Office said, “The Threads of Thailand celebrity event featured different elements of Thainess, such as, Thai classical music and dance, Thai arts and crafts, Thai massage and Thai cuisine demonstration by Chef Vanda, Ayara Thai Cuisine.”
The event also featured a fashion show of Thai silk costumes from the LA-based Thai designer, Aksarapak (Yaya) Bondu, who also designed Elisabeth Rohm’s elegant gold Thai dress that she wore to this event.
In addition, TAT was honoured to have Dr. Sumet Tantivejkul, Secretary General of the Chaipattana Foundation, who spoke about the significant roles of the King of Thailand and the Royal Family in preserving and promoting Thai silk around the world.