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TAT’s Scandinavian Road Show a Huge Success

October 30, 2015 Destination Thailand No Comments Email Email

egtmedia59Clearly, the Nordic-Scandinavian market is perceived as a prime tourism market for the Kingdom, as the Tourism Authority of Thailand (TAT) kicks off a roadshow to Denmark, Norway and Sweden this week.

The TAT delegation, which consists of officials, hoteliers, travel agents and cruise operators, met with tremendous support from the travel industry in Copehagen on the 27th October, the first stop of the roadshow, attracting about 60-buyers to the event. Ms Veena Bohlin, Marketing Manager for TAT Scandinavia, remarked that when it was time to wrap up the table top rounds, both buyers and sellers requested for additional time with each other before moving to dinner. The next halt was on the 28th October at Oslo, where the sellers were encouraged to hear the buyers predicting a good forecast ahead for 2016. The Norwegians like to travel as family groups, often spending a couple of nights at least in Bangkok before heading out to the islands and Thailand offers some prime destinations for families.

Under the guidance of His Excellency Jukr Boon-Long, Ambassador of Thailand to Oslo, the embassy hosts an annual Thai festival in a grand manner befitting to the richness and “Thai-ness” of Thai culture, the new maxim of TAT. The Ambassador is confident that Norway is a market to be capitalised upon in terms of Thai tourism.

Nordic tourists travel abroad more frequently and also spend almost 90% more than other European tourists on holiday. Thailand is a popular destination and is easily accessible from Scandinavia, with THAI Airways operating direct daily flights from Stockholm and Copenhagen. According to a 2015 market report by the TAT office in Stockholm, more than 80% of Scandinavian visitors to Thailand are repeaters and prefer calm beach destinations. Krabi, Phuket, Trang, Nakhon Sri Thammarat, Koh Samui, Koh Phangan, Koh Tao, Koh Maak, Koh Kood, etc have been visited often, as also the mountain cities. The preferred locales now appear to be Khao Lak, Koh Lanta, Pranburi and Sam Roi Yod.

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