goCatch engaged creative agency, New Republique, to undertake this project and further build its ‘challenger’ brand within the Australian taxi industry.
Nima Yassini, CEO, New Republique said: “As a creative agency, we love to work with brands that are innovative and disruptive, and our collaboration with goCatch was a great opportunity to transform a brand that has so much to offer to its customers.”
According to Charles Hunter, Director of Sales and Marketing, goCatch, the brand transformation was the result of a successful partnership with New Republique.
“We were impressed with the entire process led by the creative agency, which involved thorough information gathering, in-depth interviews with our customers, drivers and team members as well as the assessment of the competitive landscape,” Mr Hunter said.
“New Republique has successfully embodied our strategic positioning and we believe the new goCatch logo and colours cleverly capture our own your journey mantra, putting the customer and their journey at the core,” Mr Hunter said.
With its leading technology platform, goCatch is aiming to lift the standards of the industry nationally, which it partly does with random cab checks and a ratings system that can lead to banning drivers from the service.
goCatch CEO, Ned Moorfield said: “As the only taxi booking app with nationwide coverage, goCatch is an innovative solution aiming to transform the taxi industry, providing fast, reliable and convenient transport solutions for our customers, with the new brand now truly conveying this.”
“The brand transformation represents another corporate milestone for the company, further highlighting our ongoing commitment to offering the best products and services to Australian consumers,” Mr Moorfield said.
The new brand assets are attached and we can provide you with high-res images. There’s also the below video which captures the rebrand process.