Home » Destination Global » Currently Reading:

Taylor Swift Selfie Drives Record Instagram Fans for the Gold Coast

December 10, 2015 Destination Global No Comments Email Email

A selfie with a kangaroo taken by pop royalty, Taylor Swift during her recent trip to the Gold Coast has tipped the local tourism organisation’s Instagram following to over 100,000. 

527234_num1118191_480x480

“We’ve known for a long time that celebrity endorsement can do wonders for a destination,” Martin Winter, Chief Executive Officer of Gold Coast Tourism has said. “A single image of a relaxed Swift ‘Shaking It Off’ on the Gold Coast has tipped Visit Gold Coast Instagram to a record new high.”

“This latest result has seen Visit Gold Coast place sixth in the country in the Airlines, Travel and Tourism category; outperforming major players such as Virgin Australia, Visit NSW, Jetstar Australia, Expedia and Carnival Cruise Lines,” he added.

Check out Taylor Swift’s selfie at https://www.instagram.com/visitgoldcoast/

Comment on this Article:







Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership

ADVERTISEMENTS

Elite Partnership Sponsors

ADVERTISEMENTS

Premier Partnership Sponsors

ADVERTISEMENTS

Official Media Event Partner

ADVERTISEMENTS

Global Travel media endorses the following travel publication

ADVERTISEMENTS