TCA Abu Dhabi Unveils Stunning Line-Up Of Three-Month Emirate-Wide Entertainment For Abu Dhabi Summer Season
Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has today unveiled the Abu Dhabi Summer Season programme for 2015, a thrilling show-packed summer season for all the family.
Abu Dhabi Summer Season – featuring headline theatre shows, a world famous illusionist, live international children’s shows, top Arab and European comedy acts, and live concerts will take place across the emirate with events in Abu Dhabi city, Al Ain and Al Gharbia (Western Region) for almost three months.
The Summer Season will run from June 11 to September 5 with the period covering the school holidays, Ramadan and Eid Al Fitr. Promising ‘Fun for All’, the season of major events will also involve malls, attractions and hotels to make Abu Dhabi an attractive proposition in which to spend summer.
TCA Abu Dhabi has teamed up with leading UAE event organisers to bring some spectacular events and deliver a memorable three-month season for our stay-at-home residents and visitors, particularly from the GCC, India and Europe. Flash, Alchemy Project, YAK Events and MBC Group will deliver a programme packed with different headline shows from across the world.
A wide-scale marketing and promotional campaign to promote the summer season has been launched across the GCC and India.
Sultan Al Dhaheri, Acting Executive Director of Tourism Sector, TCA Abu Dhabi, said at a press conference in Abu Dhabi: “With the support of its partners and stakeholders, Abu Dhabi Summer Season 2014 witnessed great success in providing exceptional experiences to visitors and residents alike. This year we are welcoming additional partners and stakeholders on board who are excited in offering thrilling shows and promotional offers in Abu Dhabi.”
The 2014 Summer Season saw 786,376 guest arrivals, an increase of 20% during June, July and August with the corresponding period the previous year. Guest nights from the GCC, not including from the UAE, increased by 25%, from India by 26% and from Europe 19%.
“We saw significant interest in last year’s Summer Season and hotel occupancy with an additional 2,495 hotel rooms grew by a total of 7% from 2013, and obviously we are aiming to improve that figure again this season,” added Al Dhaheri.
“Working closely with our key partners including Etihad Airways, Visa, Millennium & Copthorne Hotels, and Abu Dhabi Media we aim to deliver an unforgettable summer season for all the family with mall activations and the best summer deals around for hotels and attractions. Abu Dhabi Summer Season 2015 will also feature a mega shopping mall promotion to offer winning opportunities throughout 12 weeks”
Abu Dhabi-based FLASH Entertainment will be bringing a weekend comedy extravaganza of international and regional comedians to Abu Dhabi city. To help celebrate the first night of Eid Al Fitr, Saudi Arabia’s Mohammed Abdo will serenade his legions of fans at Yas Island’s du Forum, while fans of Emirati singer Habeeb Alyasy will be treated to two of his performances in Al Ain and on Yas Island.
“Abu Dhabi Summer Season epitomises the pinnacle of family entertainment,” said Alexis Djiksterhuis, Vice President of Strategy, FLASH Entertainment. “This is the third year we have worked with the TCA to assemble a line-up of shows that appeal to residents and visitors of all ages. The line-up of Arabic artists and a side-splitting comedy weekend is sure to dazzle attendees during the summer months. FLASH Entertainment applauds the vision of the TCA to continually position Abu Dhabi as the epicentre of culture, arts and entertainment in the region.”
Alchemy Project will be bringing six shows to the emirate for Abu Dhabi Summer Season with a total of 44 performances in Abu Dhabi city, Al Ain and the Western Region.
Sia Far, Managing Director from Alchemy Project, said: “We had a great experience during the Abu Dhabi Summer Season 2014, which extended our operations to the capital of the UAE. We believe Abu Dhabi has huge potential within the entertainment sector and look forward to further extend our entertainment projects to Al Ain and Western Region in the upcoming Abu Dhabi Summer Season 2015.”
MBC Group will be bringing the much-loved children’s character Shaun the Sheep to life with a series of live shows in Abu Dhabi city and Al Ain. All the TV characters will be present in the magical, fully choreographed music and dance extravaganza.
Ramzi Saleh, MBC3 Marketing Manager, said: “We are excited to cooperate with TCA and announce the arrival of our latest show represented by the famous brand “Shaun the Sheep” and for the first time in the UAE. MBC3 is always keen to deliver top-notch educational and entertaining content to Arab kids throughout various touch points.”
Saleh further added: “MBC has been organising events for the past seven years, attracting more than one million attendees across the GCC with shows catered for children, families and youths.”
YAK Events will be bringing a ‘Comedy Friday’, and Indian singing sensation Shreya Ghosal to Abu Dhabi as part of the summer season.
Kamyar Khalili, CEO, YAK Events, said: “We’re thrilled to announce the first Comedy Friday, and the Shreya Ghoshal live concert as our contribution toward this year’s Abu Dhabi Summer Season. We’re excited to organise these high-calibre events as our very first ones in the capital. As per our 2015 strategic planning, we’re committed to organise major internationally recognised events in Abu Dhabi following our success throughout the country.”