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TCEB joins hands with TAT and VISA to launch “Spice Up Your Business Agenda” 2014 online campaign to lure MICE travelers

April 24, 2014 MICE No Comments Email Email

Thailand Convention and Exhibition Bureau (TCEB) in collaboration with the Tourism Authority of Thailand and Visa International Asia Pacific LLC have jointly introduced the latest online marketing campaign “Spice  Up Your Business Agenda’ giving special privileges and discounts of products and services for MICE travelers who participate trade exhibitions in Thailand throughout the year 2014.

TCEB’s Director Mr Nopparat Methavikulchai says that “TCEB has initiated online marketing campaign for 2014 to strengthen image and raise awareness of Thailand as the highly potential destination to organize meetings, incentives, conventions and exhibitions (MICE), both for domestic and international markets. We will focus on encouraging our target markets to get involved in social media campaigns, as well as boost up their demand to organize MICE events in Thailand.

The “Spice Up Your Business Agenda” is one of the seven online campaigns that TCEB has jointly developed with its business partners.

“Through this campaign, we will offer special privileges and discounts of products and services such as golf, spa, shopping outlets, dining venues, and airport transfers which will be given specially for trade exhibitors and MICE travelers coming to Thailand throughout 2014. The campaign aims to create demand for spending and extending the length of stay of business travelers coming to Thailand. The campaign also aims to create good impression and deliver impressive experience of business travels in Thailand,” says Mr Nopparat.  

Wilaiwan Thawichsri, TAT’s deputy governor for Tourism Products and Services,  adds that “MICE travelers usually have high spending power and are long-stay travelers, so they are an important segment that helps generate revenue to Thailand’s tourism industry. This is such a great opportunity so TAT will strongly support the ‘Spice up your business agenda’ project as it in line with the TAT’s policies and strategies.  TAT will help promote this campaign through all of TAT’s oversea offices, both online and offline channels, as to raise awareness of Thailand among international MICE travelers. Particularly, the Chinese media partners will be important channel to reach the target groups from China. This is also corresponding to the strategies of TCEB which put emphasis on Chinese market. TAT is confident that ‘Spice Up Your Business Agenda’ project will help spice up and broaden travel experience for MICE travelers in Thailand, rather than simply joining trade fairs or exhibitions.” 

Somboon Krobteeranon, Visa Country Manager, Thailand said: “This is a great opportunity to connect Thailand’s global business exhibitions with Visa’s global reach through our more than two billion cardholders. The collaboration is a welcome addition to extensive privileges Visa cardholders worldwide already enjoy on a daily basis. Particularly it offers great values for MICE travellers to Thailand. So they stay longer and enjoy the unique products and services the country has to offer. As the global payments leader, Visa is committed to promoting Thailand as a premier business destination to encourage visitation and drive economic growth.”

TCEB’s Director Mr Nopparat adds that “TCEB is confident that the ‘Spice Up Your Business Agenda’ campaign will help enhance a business trip, restore the tourism image, and create confidence in MICE travelers who come to Thailand for trade fairs and exhibitions. We hope this campaign will also help increase the number of MICE business travelers to Thailand.” 

This year, TCEB expects to draw 987,000 MICE travelers and generate revenue of 96,900 million baht to the country. Meanwhile, it hopes to help strengthen the MICE businesses and establish the country’s reputation as one of the leading MICE destinations in the world.

Trade fair exhibitors and MICE travelers can now register and download the ‘Privilege Coupon’ from the websitewww.spiceupyourbusinessagenda.com. The content is currently available to download in English and Chinese.

TCEB has prepared gift vouchers from partner hotels and spas as special rewards for those who download ‘Privilege Coupon’ from the website. Apart from online channels, TCEP has also prepared ‘Spice up Privilege Coupon’ for those who register on site as well.

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Somboon Krobteeranon (3rd from right), Visa Country Manager, Thailand joined with TCEB’s Director, Nopparat Methavikulchai (middle) and Wilaiwan Thawichsri (3rd from left), TAT’s deputy governor for Tourism Products and Services to launch the “Spice Up Your Business Agenda” 2014 online campaign to lure MICE travelers. The collaboration is a welcome addition to extensive privileges Visa cardholders worldwide already enjoy on a daily basis. Particularly it offers great values for MICE travelers to Thailand. So they stay longer and enjoy the unique products and services the country has to offer.

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