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TCEB Reveals 2017 Domestic MICE Roadmap, Highlights ‘Meeting in Thailand, Following Royal Initiatives’

February 17, 2017 MICE No Comments Email Email

The Thailand Convention and Exhibition Bureau (TCEB) (Public Organization) is moving forward to boost support for the thriving Domestic MICE program through the Meetings in Thailand campaign strategy,

in line with the Government’s policies. Aimed at promoting the organizing of MICE activities at Royal Projects, The “Meeting in Thailand, Following Royal Initiatives” campaign this year features Nan Province as the key destination for corporate incentives travel.

Mr. Nopparat Maythaveekhulchai, President of TCEB revealed that, “As one of Thailand’s key economic growth drivers – generating income and dispersing revenue to local communities – Domestic MICE also serves as an efficient mechanism for contributing to the country’s development. This is in line with the Government’s policies to encourage the public, private and people sectors to arrange meetings and seminars within Thailand. During the 2016 fiscal year, Thailand welcomed a total of 28.85 million Domestic MICE travellers, earning the Thai economy a total of 73 billion baht.

2017 will also set another milestone for the Domestic MICE market as TCEB has outlined 4 key strategic projects to help drive the sector, including:

  1. The ongoing Meetings in Thailandcampaign that focuses D-MICE activities in the 5 MICE Cities (Bangkok, Pattaya, Chiang Mai, Phuket, and Khon Kaen), and high potential areas within 300 kilometers of the cities. In addition, the promotion of the domestic exhibition industry (D-Exhibition) helps “invent” new trade exhibitions, “upgrade” local exhibitions to meet standards of regional exhibitions, and “clone” successful shows to other regions of the country;
  2. The “Meeting in Thailand, Following Royal Initiatives” program supports and promotes the organizing of MICE activities at Royal Initiatives Projects and in their vicinities;
  3. The domestic market development campaign through destination promotion creates marketing opportunities through TCEB’s database of domestic MICE venues, products and services at, a comprehensive tool for organizers to plan D-MICE events; and
  4. The promotion of domestic MICE activities inSpecial Economic Zones, and high potential cities for target customers from Greater Mekong Subregion (GMS) countries.

The “Meeting in Thailand, Following Royal Initiatives” program is a collaborative synergy between TCEB and the Royal Initiative Discovery (Pid Thong Lang Phra) Foundation (R.I.D.). Established in 2013, the programme offers endless opportunities for domestic MICE travellers to discover novel ways to learn more about the late King Bhumibol’s sustainable development philosophy. This year, Nan Province has been identified as one of the high potential cities to welcome MICE travellers from across the country. With direct flights from Don Muang and Chiang Mai airports, high standard facilities that can host 50-500 delegates, and ample choice of accommodation from major hotels of up to 300 rooms, in addition to boutique venues suitable for exclusive events. Nan also has plenty of options for a wide range of group activities such as team building, CSR, history and culture, as well as green and environment conservation, all in line with TCEB’s themes for each cluster.

Mr. Nopparat added that, “To introduce Nan Province as the Incentive MICE City, we’re bringing together members of the media to experience a new destination that’s suitable for meetings and seminars, as well as corporate incentive travel activities. Our programmes include the Pid Thong Lang Phra Royal Project at Ban Nam Pak, Tha Wang Pha district, a model project where the late King Bhumibol had encouraged effective water resource management through the improvement of check dams and irrigation systems by the community, which had suffered from severe deforestation. The success of the project helped set the example for such developments in Udonthani, Kalasin, Uthaithani, and Petchaburi provinces. The Ban Nam Pak Royal Project can accommodate domestic MICE groups of up to 50 delegates, with two types of accommodation including tents and home stays. D-MICE travellers can also enjoy a field trip to experience the livelihood of the community that has implemented the irrigation improvement for agriculture, and CSR activities such as building check dams with the local community or planting trees.”

The Phufa Pattana Development Centre – Nan Province, the Royal Project initiated by Her Royal Highness Princess Chakri Sririndhorn to help develop the livelihood of highland communities, provides an opportunity for MICE travellers to explore the 15-rai oolong tea plantation, the 10-rai demonstration centre for upland rice, and rice terraces. The Centre has 17 suites for MICE travellers, and a meeting room for up to 120 delegates. Moreover, the Ban Nam Kian Community Learning Centre, Phu Piang district also showcases a selfsufficient community that uses home-grown and wild herbs to develop health products, reducing the need for the use of chemicals, and minimizing household expenses. In terms of tourist attractions, Nan boasts natural beauty and rich cultural heritage from sites including Khun Satan National Park, National Museum of Nan, Natural Rocksalt Pond, Phra Borm That Chae Haeng, Phra That Khao Noi, and Sri Nan National Park.

“Combined with its strategic vision and effective plans, TCEB is confident that the Domestic MICE campaign will be able to achieve its overall target of 54 billion baht revenue, from a total of 26 million domestic MICE travellers in 2017. Alongside this, TCEB has put in place a roadmap for the Meetings in Thailand: The Royal Inspiration plan to promote the Royal Trail Inspirations for D-MICE which include 1) Royal Agricultural Station Angkhang, Fang district, Chiang Mai; 2) Doi Tung Development Project, Chiang Rai; 3) The Phu Phan Royal Initiated Development Study Centre and Phu Phan Ratchaniwet Palace, Sakon Nakhon; 4) Suan Song Saen, Doi Pui Research Station, Chiang Mai; 5) The Bhumirak Dhamachart Project, the Royal Nature Conservative Centre, Nakhon Nayok; 6) The Pid Thong Lang Phra Royal Project at Ban Nam Pak, Nan; 7) The Chang Hua Man Royal Project, Petchaburi; 8) Doi Inthanon Royal Project; and 9) The Pak Phanang Basin Area Development Project Under Royal Initiatives, Nakhon Si Thammarat,” Mr. Nopparat concluded.

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