Global Travel Media » Blog Archive » TCEB Rocks Secondary Mice Cities in India With Road Shows, Eyeing to Draw Over 13,000 Visitors to Boost Meetings and Incentives Market

Home » MICE » Currently Reading:

TCEB Rocks Secondary Mice Cities in India With Road Shows, Eyeing to Draw Over 13,000 Visitors to Boost Meetings and Incentives Market

June 6, 2019 MICE No Comments Email Email

Thailand Convention & Exhibition Bureau (Public Organization) taps into secondary MICE cities in India with the herald of MICE road shows, eyeing to attract more than 13,000 visitors into Thailand to boost meetings and incentives market by which can generate over 1,000 MB of revenue.

Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed that TCEB has been thinking highly of MICE markets in India, which is considered a MICE market with the second largest number of MICE travellers after China. As a market with high potentiality in terms of population and economic growth, TCEB recognised the cities and thus joined forces with Thai entrepreneurs to hold road shows that expect to promote meetings and incentives in secondary cities of India. During March to April, two road shows were held. The first show was in Hyderabad and Jayapura, as these two are big cities with the readiness of MICE travel agents. Also, these two cities are distinct with high potentiality and tendency to encourage working people to have their meetings and incentives events in Thailand.

The second road show happened in Kolkata and Lucknow, which are secondary cities with a small number of MICE travellers. Interestingly, there are a good number of travel agents with high potentiality qualified to develop as MICE travel agents in the future. TCEB realises that the preparation of networking with agents at the early stage in secondary cities will help to form long-term business relationship, which is a key factor in dealing with the Indians.

Overall, the two road shows were soundly responded. It is expected that the events will bring a total of 63 meetings and incentives events from India into Thailand, attracting more than 13,000 MICE travellers which can generate over 1,000 million baht of revenue.

 

Comment on this Article:







Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership

ADVERTISEMENTS

Elite Partnership Sponsors

ADVERTISEMENTS

Premier Partnership Sponsors

ADVERTISEMENTS

Official Media Event Partner

ADVERTISEMENTS

Global travel media endorses the following travel Publication

ADVERTISEMENTS

GLOBAL TRAVEL MEDIA VIDEOS

Advertisements

sitemap