Additionally, domestic leisure travel to Texas destinations continued to increase in 2015, accounting for nearly three out of every four travel days across the state and roughly 60 percent of travel spending. From sandy beaches and picturesque mountains, to guest ranches and urban centers, Texas offers a multitude of incredible leisure experiences for visitors of all ages, palates and interests.
“Visiting Texas is an experience unlike any other, and the millions of tourists who visit each year are a testament to our unique appeal across the country and around the globe,” said Governor Abbott. “Texas’ expanding tourism and travel industry provides not only vital economic activity, but also allows us to showcase Texas’ diverse traditions, history and attractions. I invite everyone to share their favorite parts of Texas on social media this week as we celebrate all the Lone Star State has to offer.”
The Governor is encouraging all Texans and those who have visited Texas to share their experiences on social media using the hashtag #TexasToDo throughout Texas Travel and Tourism week.
In February 2016, Texas Tourism launched a new advertising campaign utilizing the popular state tagline, “Texas. It’s Like A Whole Other Country.” The new campaign transitions the traveler from the big picture to a more in-depth focus on the unique individual experiences waiting to be discovered. The new campaign includes three television ads focusing on family fun, cuisine and traveling like a local, immersing prospective travelers in the sights, sounds and flavors to be experienced in the Lone Star State.
For more details about Texas Travel and Tourism Week and about the economic impact of travel in Texas, please visitwww.travel.texas.gov.