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Texas Tourism Honored With Two W3 Awards

November 9, 2013 Accolades No Comments Email Email

In recognition of its innovative use of digital media to promote Texas and the wide variety of travel experiences available throughout the state, Texas Tourism recently received two W3 Awards for its multi-platform online advertising campaign – the “2013 Gold Award Winner: Integrated Campaign – Tourism” and “2013 Silver Award Winner: General Website Categories – Tourism”.

Launched in February 2013 and developed by Dallas advertising agency Slingshot LLC, the campaign showcases variousTexas travel experiences including music, food and the outdoors through various platforms, such as targeted flash banners along with a specialized “Texas Radio” channel on the music site Pandora. Texas Tourism’s website,, was also revamped, allowing users to explore the state with a customizable digital passport and save their favorite experiences to build and book the ultimate trip directly on the site.

“We are honored to receive two W3 Awards for this campaign and will continue to find new ways to creatively highlight the many travel opportunities that Texas has to offer,” Texas Tourism director Brad Smyth said.

Selected by the International Academy of the Visual Arts, the W3 Awards honor creative excellence in the digital field, including websites, mobile applications, online marketing, and digital video production.

Earlier this year the campaign was awarded highest honors at the 34th Annual Telly Awards in the travel/tourism category, winning silver and bronze statuettes for two television spots.

Travel to Texas continues to grow, with more than 2.5 million incremental leisure vacations to Texas since the new campaign launched. Visits to have also increased, with more than 3.3 million unique visitors using the site to learn more about the many attractions and experiences available in Texas.

For more on all there is to see and experience in Texas, visit and find us on Twitter (@texastourism),FacebookPinterest and Instagram.

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