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Thai Hoteliers Find Gap In Market

April 28, 2014 Destination Thailand No Comments Email Email

EXECUTIVES from a residential-style Bangkok hotel believe they have found a niche in the Australian market which is not being well serviced by Thai hotels.

During a week-long visit to Sydney and Melbourne the director of sales and marketing at the Grande Centre Point Hotel Ratchadamri, Mr Kriengkrai Sojikul said it was difficult to find a wholesale brochure or tour program which featured the Grande Centre Point’s type of accommodation.

Mr Sojikul said that he had found genuine interest in the Australian market for accommodation which caters for families of four or five or small groups of friends.

He added, “We found the market hungry for details of our Grand Suite room which is a 69 sq. m. one bedroom and living room which caters for people wanting a couple of extra beds in a residential-style arrangement.”
The hotel’s seven different accommodation choices range from grand de luxe to three bedroom executive suites among the 526 units at the property and offer real versatility…

The property is located close to a Skytrain station and the central business district and nearby many of Bangkok’s famous shopping malls and entertainment complexes like Siam Centre and Central World.

The hotel’s Australian marketing rep. Randall Lui said that all units are designed for use as residential-style accommodation and are fitted with kitchens and laundries, as well as equipment such as microwave, fridge, washing machine and dryer, kitchenware, TV and other household utilities.

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