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THAI Launches New Gen Explorer and New Advertising Campaign

January 25, 2018 Aviation No Comments Email Email

Thai Airways International Public Company Limited (THAI) recently launched New Gen Explorer and its new advertising campaign, as well as introduced Mr. Naphat Siangsomboon, a rising young actor, who will represent THAI’s new modern corporate image for today’s younger generation.  Mr. Wiwat Piyawiroj, THAI Acting Executive Vice President, Commercial, and members of THAI Management, members of the press, and guests of honor joined the opening event at Central Court on the first floor of CentralWorld department store.

Mr. Wiwat Piyawiroj, THAI Acting Executive Vice President, Commercial, said that THAI is pleased to launch New Gen Explorer and its new advertising campaign that features Mr. Naphat Siangsomboon, a popular young actor who represents today’s younger passengers and is a perfect choice to represent THAI for that target audience.  THAI’s new advertising campaign reflects a more youthful THAI for customers with a modern and active lifestyle.  Advertising placement will appear on television, billboards, and online media.  Taking a modern approach, the advertisements inform the public about THAI’s network that serves more than 80 destinations worldwide with flight frequencies and new aircraft types that satisfy the younger generation, whereby one can travel comfortably and begin to explore the city immediately upon arrival.  Passengers can enjoy excellent meals and beverages throughout the flight on board THAI’s Royal Orchid Service with a comfortable and convenient journey from departure to arrival at their final destination.  THAI’s excellent premium class service standards have been recognized with the three prestigious Skytrax 2017 World Airline Awards that THAI received for World’s Best Economy Class, World’s Best Airline Lounge Spa, and Best Economy Class Onboard Catering.

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