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Thailand along with Indonesia, Mexico, Taiwan and India are the top five countries where locals believe hospitality to be in their DNA, according to the research that Booking.com conducted on 21,500 travellers from the 29 countries.

Thailand stood out from among the 29, with Thai poll respondents confident their country had the ‘host’ factor being recorded at 85 percent.

Booking.com described Thailand as “the perfect destination for travellers seeking to experience a warm welcome and immerse themselves in the local culture”.

This follows on from an October-November 2018 survey in which the travel e-commerce company – one of the world’s largest – discovered that nearly a quarter of global travellers planned to stay in different types of accommodation in 2019, and that Thailand was well placed to capitalise on this trend.

“In 2019, travellers are looking for new experiences and unique accommodation like a Thai traditional house, boat or tree house. Meanwhile they’re looking to live like a local by staying at alternative accommodation types; such as, villas, holiday homes and apartments”.