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Thailand chooses AIME to launch Magnificent Themes

February 22, 2017 Headline News No Comments Email Email

Thailand Convention and Exhibition Bureau (TCEB) launched a new campaign yesterday under the title ‘MICE Magnificent Themes’, aimed at promoting Thailand to incentive travel organisers in the fast-growing Oceania market.

The launch, made at Asia-Pacific Incentives and Meetings Expo (AIME) 2017 in Melbourne, forms a key pillar of TCEB’s “Thailand CONNECT the World” initiative.

The campaign highlights the diversity of Thailand’s array of experiences available to business travellers of all kinds, which TCEB says ensures that trips to Thailand go far beyond gatherings, developing into experiences to treasure for a lifetime.

TCEB president, Nopparat Maythaveekulchai, launched the campaign at AIME 2017 yesterday.


“We’re proud to introduce TCEB’s MICE Magnificent campaign, which carries special relevance for delegates attending AIME 2017,” he said.

“The campaign highlights the diversity of Thailand’s myriad attractions for international MICE travellers, and offers event planners a dazzling array of destinations, promoting the highlights of the country’s key MICE cities.

“These key cities include Bangkok, Pattaya, Phuket, Chiang Mai, and Khon Kaen, as well as exciting new up-and-coming destinations such as Chiang Rai, Krabi, Surat Thani (Koh Samui), Nakhon Pathom, Nakhon Ratchasima (Khao Yai), Prachuap Khiri Khan (Hua Hin), Phetchaburi (Cha-am) and Songkhla (Hat Yai),” Maythaveekulchai said.

The campaign’s themes focus on Thailand’s history and culture, which includes escapes to ancient temples across Bangkok, Chiang Rai, Chiang Mai, and Phetchaburi (Cha-am) and team-building events hosted in a wide variety of destinations, ranging from the seaside party town of Pattaya, to Thailand’s northern capital of Chiang Mai, or the Kingdom’s famed Royal Projectsin locations such as Bangkok and Nakhon Pathom.

In 2017 Thailand will host many flagship events. Highlights include:

  • 2017 PCMA Global Professionals Conference – APAC, with 35 senior level delegates.
  • UIA Round Table Asia Pacific 2017, with 100 delegates.
  • Manulife MDRT PEAK Convention 2017, with 2000 delegates.
  • SIGGRAPH Asia 2017, with 7500 delegates.
  • 10th International Convention of Asia Scholars (ICAS), with 2000 delegates.
  • VIV Asia 2017, with 30,000 delegates.
  • Bangkok Entertainment Fest 2017 with 700,000 participants.

Edited by Peter Needham at AIME in Melbourne

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