Thailand is expecting 34 million visitors this year – to put that figure into perspective that’s 10 million more people than Australia’s entire population.
Just how the tiny kingdom’s environment copes each year with this level of invasion is anyone’s guess – the simple fact is however the vast majority of visitors depart singing the praises of both the charming people and the infrastructure.
The Tourism Authority of Thailand is discussing marketing plans right now and will reveal its latest master plan next Monday.
According to an article in The Nation newspaper, the top concern this year is boost tourism spending per head. To meet new targets, TAT will seek more niche markets and high spending groups. “TAT will continue to focus on tapping wealthy tourists from China along with promoting Thailand as a weekend destination,” the article states.
“It also aims to boost arrivals from the MiddleEast. Emirates will increase flights into Thailand and add Phuket as a new route to serve demand in the high season.”
Written by Ian McIntosh